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Arts, Culture and Media


The Master's track in Arts, Culture and Media: Mapping the Arts in Society is highly relevant for those students who wish to pursue a career:

  • as a cultural critic with a specific interest in the institutional and societal context of arts production, distribution and creation;
  • as a policymaker;
  • as a culture consultant;
  • in a managerial position in the professional field of the arts.

The Master's track in Arts, Culture and Media: Mapping the Arts in Society is highly relevant for those students who wish to pursue a career:

  • as a cultural critic with a specific interest in the institutional and societal context of arts production, distribution and creation;
  • as a policymaker;
  • as a culture consultant;
  • in a managerial position in the professional field of the arts.

Potentiële beroepen

  • Arts, Cognition and Criticism

    Because writing and thinking about the role of the arts in society is especially important for this framework, a position such as arts journalist editor, researcher or editor is ideally suited for this tack. These positions are found within newspapers, magazines and media companies.

  • Arts, Policy and Cultural Entrepreneurship

    With arts, policy and Marketing you can work, for example, as a professional organizer, manager, marketing or publicity agent. These positions appear in city theaters, festivals, orchestras or publishers and museums. In this field, you could also provide support and consultation for policy and other arts-related advice functions relating to national, provincial or local governments.

  • Other job possibilities

    There are other employment possibilities such as a position by a media company or for the advertisement and commercial field. Prior students have also begun their own successful arts organization, advice bureau or research institution in the field of arts, culture and event organizations.

  • Music, Theatre and Performance Studies

    Job prospects for students graduating from the Music, Theatre and Performance Studies specialization are: Music festival programmer, Researcher for a governmental music institute, Researcher for a digital music company (streaming), Government adviser on music related subsidies and programs, Record label agent, Radio promoter or researcher, Media advertising agent, Writer for entertainment company , Music journalist, Researcher for copyright agency or Marketing consultant for music venue.

  • Film and Contemporary Audiovisual Media

    Alumni of the Film and Contemporary Audiovisual Media specialization have found jobs in a wide array of fields, including positions in event and collection management in various film and television museums (for instance, Eye Film Institute or Sound and Vision), film curating, freelance reviewing, newspaper and magazine journalism, film festival organizing and programming (Movies That Matter, IDFA, NFF, IVA, Flicks, Kino Klandestino, Zienemaan, etc.), practical filmmaking and other artistic and creative areas. Beyond these, we are particularly proud of our success rate in acquiring PhD grants and helping them publish their first academic articles, thereby launching our most dedicated students' scholarly careers.

  • Testimonial van Ari Purnama

    PhD student in the Department of Arts, Culture and Media

    Studying film at the University of Groningen has widened my perspective about why, how, and for what purposes we examine this cultural product. Why do we need to study film? Despite the popularity of other moving image media today's television, YouTube, etc. ¾film continues to awe, entertain, and move us.

    Moreover, despite the differences between film and these other media, the production of television or YouTube content still primarily relies on techniques and conventions developed in film, for instance editing and cinematography. This curious aspect has led me to conclude that film is a stubbornly persistent medium. Film has been pronounced (almost) 'dead' several times from the threat posed by television in the 1950s to the recent digital changeover that rendered celluloid obsolete. But yet, filmmaking and film culture are still alive and kicking! This is a fascinating fact that prompted me to study film in the first place. So, how can we study film? Before I took film specialization courses at the UG, I thought there was only one feasible way to study film: to interpret its 'content' through the lens of cultural theories.

    Through the programme I was exposed to a myriad of approaches. But one in particular has been really helpful to my understanding of film. I have learned from the programme that before we are able to decode what meanings a particular film suggests we need to understand how that film works narratively and stylistically. This approach to film study encourages us to look at film as an art form first and foremost. That is to say, it is an artwork designed and constructed by a number of individuals (in most cases) in a collaborative setting with the film director taking the lead. The film director and his/her collaborators make creative choices that result in the way the film tells its story and the filmic techniques chosen to facilitate it. So, with this film-as-art perspective in mind, I have been able to 'reverse engineer' whichever film I am analysing in order to grasp what the film suggests and what experiences it offers. More importantly, through this critical lens I became interested in studying the creativity of filmmakers in shaping their films' look, and the role of constraints in that creative processes.

    OK, all of this sounds great, but what can I do with it? Having studied film this way, I can use the knowledge and skills honed during my master's education for my current research as well as for my practical filmmaking venture. I learned how to analyse films through the programme, and now I am using this analytical skill in my PhD research on contemporary Indonesian films. By learning how to analyse films, I have become more sensitive to techniques and conventions of film. Furthermore, I have become more responsive to the ways in which filmmakers sustain, modify or reject the conventions. In turn, this has helped me to structure my own film with a 'design conscious' outlook. For instance, in the screenwriting, pre-production, production and post-production phases I think about how to make my film coherent but not predictable in its attempt to elicit viewers' responses. In this way, the practice-theory synergy can be strengthened. All in all, the film programme at the RUG has opened my eyes theoretically as well as practically.

    – Ari Purnama
  • Testimonial van Alumnus Jelle Burgers

    Metadata Coordinator at Paramount Pictures

    If you're looking to study Film from a multidisciplinary perspective aided by expert teachers challenging you to develop your own ideas, I can highly recommend the Film and Media Studies specialization in Groningen. I highly valued the interaction between students and staff. In my experience, the staff was most approachable and helped me to develop my own ideas, elevating them to a level I had previously not thought possible.

    As with any Art degree, finding a job in your field of expertise is very challenging. Luckily, the Film and Media Studies specialization in Groningen encourages students to pursue an internship. I would highly recommend future students to complete an internship as it will complement your theoretical knowledge with some indispensable practical skills you will need when you start your job hunt. And of course, getting your foot in the door is half the battle!

    – Alumnus Jelle Burgers
  • Testimonial van Alumnus Ruben Meintema

    Software developer / innovator at the marketing firm Concepts2Go

    Currently I am working as a software developer / innovator at the marketing firm Concepts2Go in Nieuwegein. At first sight this is pretty unrelated to Film and Media Studies, but it totally helped me with creative thinking. At the University of Groningen, I've had the chance to investigate the widest possible range of topics, from aesthetic philosophy to video games. If you can see the relationships and possible combinations within all this diversity: that's innovation.

    – Alumnus Ruben Meintema
  • Opleidingsvideo

    Introduction to Film Studies

    – Opleidingsvideo
  • Testimonial van

    Unifocus 6: Film Studies

  • Testimonial van Master's Student Lianne Veenstra

    This track is unique in the Netherlands

    Why Arts, Culture and Media ?

    Since I have always been interested in film, arts in general, culture, and history, the choice to study film at the Arts, Culture and Media department at the University of Groningen was an easy one to make. This track is unique in The Netherlands because it provides a multi- and interdisciplinary perspective on the study of arts and its contexts. The Film and Media Studies specialization within the Arts, Culture and Media track offers the opportunity to broaden and deepen your knowledge of film acquired during the Bachelor, and to study it within a specific professional framework – either Arts Analysis and Criticism, Arts Policy and Marketing, or Arts Education.

    A chance to go abroad

    If you didn’t go on an exchange in the third year of your Bachelor, then you will get another chance to do so in your Master. In the second semester of my Master, I went on an Erasmus exchange with Université Paris 1 Panthéon-Sorbonne for six months. I can highly recommend taking part in an exchange programme because it is an extremely valuable experience and gives you the possibility to study your art form or discipline in another country.

    – Master's Student Lianne Veenstra
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