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Tools

  • Bearden, W. O., Netemeyer, R. G., & Haws., K. L. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). Thousand Oaks, Calif.: SAGE.

Recommended as a basic source about all kind of useful scales (on attitudes, values, intentions etc.). Although it sounds like (only) marketing, this is very useful source for much broader applications in consumer science including sustainable consumption.

Laatst gewijzigd:20 oktober 2015 15:59