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About us Faculty of Behavioural and Social Sciences Psychology Research Units Social Psychology

The feasibility and impact of the transition to electric mobility in the Randstad

Social Psychology

This project aims to understand barriers and enablers for the transition to electric cars. We will address two main questions: 1. To what extent is a transition to electric vehicles acceptable to consumers, and how will such a transition influence car ownership and car use? (Project 1). 2. Which factors are of crucial importance for the position of non-consumer stakeholders with respect to electric vehicles, and which policy strategies could stimulate these actors to cooperate so as to realize a successful introduction of electric vehicles? (Project 2). The project is conducted by a multidisciplinary team of economists, psychologists, and transport policy researchers. The project is funded by the Netherlands Organisation for Scientific Research (NWO).

Main project

This project is part of project "Understanding environmental behaviour".

Researchers and partners

Behavioural and Social Sciences, Psychology
  • Linda Steg, Social Psychology
Partners outside of the University of Groningen
  • Delft University of Technology
  • Free University of Amsterdam


Courses connected to this project
  • Master Environmental Psychology


  • Bockarjova, M., Knockaert, J., Rietveld, P., & Steg, L. (2015). De (toe)komst van elektrische auto’s in Nederland: voorkeuren van consumenten door het adoptieproces heen. Tijdschrift Vervoerswetenschap, 51 (2), 40-67.
  • Bockarjova, M., & Steg, L. (2014). Can Protection Motivation Theory predict pro-environmental behavior? Explaining the adoption of electric vehicles in the Netherlands. Global Environmental Change, 28, 276-288. DOI: 10.1016/j.gloenvcha.2014.06.010
  • Noppers, E., Keizer, K.E., Bockarjova, M., & Steg, L. (2015). The adoption of sustainable innovations: The role of instrumental, environmental, and symbolic attributes for earlier and later adopters. Journal of Environmental Psychology, 44, 74-84. doi:10.1016/j.jenvp.2015.09.002

University's focus areas

  • Energy
  • Sustainable Society
Last modified:29 March 2021 10.17 a.m.
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