Skip to ContentSkip to Navigation
About us Faculty of Behavioural and Social Sciences Psychology Research Units Social Psychology

Sustainable packages

Social Psychology

The collaborative TI Food & Nutrition and KIDV project “Sustainable Packages” aims to deliver scientific based insights regarding the environmental burden caused by product-packaging chains in the Netherlands. The research will be executed in four work packages: 1. The development of a consensus model for the assessment of the total environmental impact of product-packaging chains 2. Development of Innovative packaging design tools and solutions based on scientific insight into end-consumer and marketing discipline requirements, and the state of the art in the packaging design discipline 3. Collection and recycling efficiency and effectiveness, studying the relations between the psychological factors of individuals inside collection areas and the attained collection results and the relation between packaging design and the EOL-fates of these packages. 4. In depth exploration of the strategic redesign of the plastic waste chain, via research to explore the application possibilities of recovered packaging materials and scenario studies are performed to forecast improvements of the overall packaging system. Ultimately, the project will develop new tools and methodologies for the product packaging design process, in which packaging requirements of key actors and environmental impacts across the packaging lifecycle are taken into conside

Main project

This project is part of project "The effectivenes of interventions to promote sustainable behaviour".

Researchers and partners

Behavioural and Social Sciences, Psychology
  • Josefine Geiger, Social Psychology
  • Linda Steg, Social Psychology
Partners outside of the University of Groningen
  • Ulphard Thoden van Velzen WUR
  • Hans van Trijp WUR
  • Jorg Henseler TU Twente
  • Tom Ligthart TNO


Selection of BA and MA student projects
  • Sustainable design

University's focus areas

  • Sustainable Society
Last modified:29 March 2021 10.17 a.m.
View this page in: Nederlands