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About us Faculty of Behavioural and Social Sciences Psychology Research Units Social Psychology

Reducing household energy use via tailoring

Social Psychology

This project aimed at studying the effects of tailored information and feedack, provided by an interactive website, would be effective in realising household energy savings. The project was conducted by a multidisciplinary team of energy scientists, computer scientists, and psychologists, and funded by the Dutch Knowledge Centre for Energy and the Environment (NOVEM).

Main project

This project is part of project "Encouraging pro-environmental behaviour".

Researchers and partners

Behavioural and Social Sciences, Psychology
  • Wokje Abrahamse, Social Psychology
  • Linda Steg, Social Psychology


Courses connected to this project
  • Master Environmental Psychology


  • Abrahamse, W., & Steg, L. (2011). Factors related to household energy use and intention to reduce it: The role of psychological and socio-demographic variables. Human Ecology Review, 18 (1), 30-40.
  • Abrahamse, W., & Steg, L. (2009). How do socio-demographic and psychological factors relate to households' direct and indirect energy use and savings? Journal of Economic Psychology, 30, 711-720.
  • Abrahamse, W., Steg, L., Vlek, Ch., Rothengatter, T. (2007). The effect of tailored information, goal setting and tailored feedback on household energy use, energy-related behaviors and behavioral antecedents. Journal of Environmental Psychology, 27, 265-276.
  • Abrahamse, W., Steg, L., Vlek, Ch., Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25, 273-291.
Successful grant proposals and other achievements

University's focus areas

  • Energy
  • Sustainable Society
Last modified:29 March 2021 10.17 a.m.
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