Skip to ContentSkip to Navigation
About us Faculty of Behavioural and Social Sciences Psychology Research Units Social Psychology

Pay as you drive

Social Psychology

This project aimed to study the acceptability and effects of a pay-as-you-drive vehicle insurance from an integrated multidisciplinary perspective. The project was funded by Transumo and conducted by a multidisciplinary team of economists, psychologists, and transport researchers.

Main project

This project is part of project "Effects and acceptability of pricing policies".

Researchers and partners

Behavioural and Social Sciences, Psychology
  • Jan Willem Bolderdijk, Social Psychology
  • Linda Steg, Social Psychology
Partners outside of the University of Groningen
  • Free University of Amsterdam
  • Delf University of Technology


Courses connected to this project
  • Master Environmental Psychology


  • Bolderdijk, J.W., Steg, L., Geller, E.S., Lehman, P.K., & Postmes, T. (2013). Comparing the effectiveness of monetary versus moral motives in environmental campaigning. Nature Climate Change, 3, 413-416. DOI: 10.1038/NCLIMATE1767.
  • Bolderdijk, J.W., Knockaert, J., Steg, E.M., & Verhoef, E.T. (2011). Effects of Pay-As-You-Drive vehicle insurance on young drivers' speed choice: Results of a Duch field experiment . Accident Analysis and Prevention, 43, 1181-1186.
  • Bolderdijk, J.W., Steg, L., & Postmes, T. (2013). Fostering support for work floor energy conservation policies: Accounting for privacy concerns. Journal of Organizational Behavior, 34, 195–210.
Successful grant proposals and other achievements
  • Transumo

University's focus areas

  • Energy
  • Sustainable Society
Last modified:29 March 2021 10.17 a.m.
printView this page in: Nederlands