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About us Faculty of Behavioural and Social Sciences Psychology Research Units Environmental Psychology

Psychological, social and financial barriers to energy efficiency

Social Psychology

The project aims at improving our understanding on behavioural mechanisms in energy efficiency, following an interdisciplinary and broad behavioural science approach. The project will provide an empirical and numerical assessment of the psychological, social, economic and financial factors that influence energy efficiency in the residential and industry sectors. By paring with energy utilities and retailers in different European countries, the project will conduct scientific experiments (A/B testing) which will enhance the design of policies aiming at maximizing energy efficient behaviors. The project will use novel data from different European countries to take into consideration institutional and political factors. The project will analyze consumers’ behavior related to the consumption of energy, the investment in energy efficient products, as well as the renovation of buildings. Finally, ex ante assessment will be executed using improved energy economy models, which will generate quantitative information with regard to expected impacts of EU and global policies.

Main project

This project is part of project "The effectivenes of interventions to promote sustainable behaviour".

Researchers and partners

Behavioural and Social Sciences, Psychology


Successful grant proposals and other achievements
  • Call: H2020-EE-2016-2017
  • (Energy Efficiency Call 2016-2017)

University's focus areas

  • Energy
Last modified:29 March 2021 10.17 a.m.
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