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About us Faculty of Behavioural and Social Sciences Psychology Research Units Environmental Psychology

Effects and acceptability of pricing policies

Developmental Psychology, Social Psychology

In this research lines, we study which factors influence the effects and acceptability of pricing policies. We study under which conditions pricing policies are likely to encourage pro-environmental actions, which processes underlie these effects, and how negative side-effects can be prevented. Moreover, we study under which conditions prcing policies are acceptable and fair. In doing so, we consider the role of individual characteristics, characteristics of the policies, and contextual factors.

Sub projects

  • U-SMILE Urban Smart Measures and Incentives for quality of Life Enhancement

Researchers and partners

Behavioural and Social Sciences, Psychology
Partners outside of the University of Groningen
  • Many different experts, among others
  • prof. dr. Erik Verhoef, Spatial Economics, Free University of Amsterdam
  • prof. dr. Bert van Wee, Transport Policy, Technical University Delft
  • prof. dr. Hans van Lint, Transport Planning, Technical University Delft
  • prof. dr. Tommy Gärling, dr. Cecilia Bergstad Jakobsson, dr. Andreas Nilsson, University of Gothenburg
  • dr. Geertje Schuitema, University College Dublin

Education

Courses connected to this project
  • PSMSB-2 Environmental Psychology; B2-4 Social environment and behaviour
Selection of BA and MA student projects
  • Factors influencing the acceptability of pricing policies; Factors influencing the effects of pricing policies
  • Factors influencing the acceptability of pricing policies; Factors influencing the effects of pricing policies

Results

Publications
  • Bolderdijk, J.W., Knockaert, J., Steg, E.M., & Verhoef, E.T. (2011). Effects of Pay-As-You-Drive vehicle insurance on young drivers? speed choice: Results of a Dutch field experiment. Accident Analysis and Prevention, 43, 1181-1186.
  • Bolderdijk, J.W., & Steg, L. (2015). Promoting sustainable consumption: The risks of using financial incentives. In: L.A. Reisch & J. Thøgersen (Eds.), Handbook of research in sustainable consumption (pp. 328-342). Cheltenham, UK: Edward Elgar.
  • Bolderdijk, J.W., Steg, L., Geller, E.S., Lehman, P.K., & Postmes, T. (2013). Comparing the effectiveness of monetary versus moral motives in environmental campaigning. Nature Climate Change, 3, 413-416. DOI: 10.1038/NCLIMATE1767.
  • Schuitema, G., & Steg, L. (2008). The role of revenue use in the acceptability of transport pricing policies. Transportation Research F: Psychology and Behaviour, 11, 221-231.
  • Schuitema, G., Steg, L., & Forward, S. (2010). Explaining differences in acceptability before and acceptance after the implementation of a congestion charge in Stockholm. Transportation Research-A: Policy and Practice, 44, 99-109.
  • Schuitema, G., Steg, L., & Rothengatter, J.A. (2010). Relationship between the acceptability, personal outcome expectations and the expected effects of transport pricing policies. Journal of Environmental Psychology, 30, 587-593.
  • Schuitema, G., Steg, L., & Van Kruining, M. (2011). When are transport policies fair and acceptable? The role of six fairness principles. Social Justice Research, 24, 66-84.
  • Schuitema, G., Steg, L., & Vlek, C. (2007). Are pricing policies effective to change car use? IATSS Research, 31 (1), 21-31.
  • Steg, L., Tillema, T., Van Wee, B., & Schuitema, G. (2008). Firms? perception and acceptability of transport pricing. In: E. Verhoef, B. Van Wee, L. Steg, & M. Bliemer (Eds.), Pricing in road transport: A multi-disciplinary perspective (pp. 250-269). Cheltenham, UK and Northampton, MA, USA: Edward Elgar.
  • Steg, L., & Schuitema, G. (2007). Behavioural responses to transport pricing: a theoretical analysis. In: T. Gärling & L. Steg (Eds.), Threats to the quality of urban life from car traffic: problems, causes, and solutions (pp. 347-366). Amsterdam: Elsevier.
  • Schuitema, G., & Steg, L. (2010). Een psychologisch perspectief op prijsbeleid in verkeer en vervoer. Een terug- en vooruitblik na 7 jaar (A psychological perspective on pricing policies in traffic and transport. Looking back and ahead after 7 years). Tijdschrift Vervoersswetenschap (Journal of Transport Science), 46, 122-123.
  • Schuitema, G., Ubbels, B., Steg, L., & Verhoef, E. (2008). Car users? acceptability of a kilometre charge In: E. Verhoef, B. Van Wee, L. Steg, & M. Bliemer (Eds.), Pricing in road transport: A multi-disciplinary perspective (pp. 209-226). Cheltenham, UK and Northampton, MA, USA: Edward Elgar.
  • Steg, L., & Schuitema, G. (2003). Een psychologisch perspectief op prijsbeleid in verkeer en vervoer (A psychological perspective on transport pricing). Tijdschrift Vervoerswetenschap (Journal of Transport Science), 39 (4), 23-28.
  • Steg, L., Verhoef, E., Bliemer, M., Joksimovic, D., Schuitema, G., Tillema, T., Ubbels, B., Van Amelsfort, D., & Van Wee, B. (2006). Een multidisciplinair perspectief op prijsbeleid in verkeer en vervoer: MD PIT (A multi-disciplinary study of pricing policies in transport: MD PIT). Tijdschrift Vervoerswetenschap (Journal of Transport Science), 42 (2), 26-32.
  • Verhoef, E., Bliemer, M., Steg, L., & Van Wee, B. (Eds., 2008). Pricing in road transport: A multi-disciplinary perspective. Cheltenham, UK and Northampton, MA, USA: Edward Elgar.
Successful grant proposals and other achievements
  • U-SMILE: Urban Smart Measures and Incentives for quality of Life Enhancement. Funded by NWO.
  • IPRISM: Innovative Pricing for Sustainable Mobility. Funded by NWO.
  • Pay as you drive. Funded by Transumo.
  • MD-PIT: A multi-disciplinary study of pricing policies in transport. Funded by NWO.

University's focus areas

  • Energy
  • Sustainable Society
Last modified:29 March 2021 10.17 a.m.
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