Emerald Literati Award 2018 for Peter Leeflang and Tammo Bijmolt
Peter Leeflang and Tammo Bijmolt are the winners of the Emerald Literati Award 2018 for the best article in the European Journal of Marketing in 2017. Peter and Tammo won the award for their paper Multi-unit promotions and their Impact on Purchase Decisions and Sales, written in collaboration with Salome Drechsler and Martin Natter.
The article Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition, written by Lisette de Vries, Sonja Gensler and Leeflang has been one of the six finalists of the Harald H. Maynard Award for the best article in the 2017 issues of the Journal of Marketing.
________________________________________________
> More news from the Faculty of Economics and Business
> FEB experts in the media
Last modified: | 29 February 2024 10.02 a.m. |
More news
-
25 April 2024
Lineke Sneller appointed as Professor of Practice of Digitalization & AI in Accounting and Auditing
The Faculty of Economics and Business (FEB) is pleased to announce that as of 1 May, professor Lineke Sneller will be appointed as Professor Practice of Digitalization & AI in Accounting and Auditing. The chair is situated within the department of...
-
19 April 2024
New thesis prize for master's students of Economics and Business
How can we encourage economics and business students to deal with important societal challenges in their master's thesis? The 14 Dutch faculties of economics and business, united in the Council of Deans in Economics and Business (DEB), have set up...
-
18 April 2024
Ward Romeijnders appointed as Professor of Optimization under Uncertainty
The Faculty of Economics and Business is pleased to announce that Ward Romeijnders has been appointed as Professor of Optimization under Uncertainty. The chair is situated within the Department of Operations.