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Over onsFEBOrganisatie / FEBVakgroepenMarketing

Previous winners

  • 2002: Michelle Noordhuis, Brand Cues as Indicators for Zapping behaviour
  • 2006: Sara Kremer, De bepaling van de effecten van promoties op meerdere productcategorieën
  • 2007: Eline de Vries, Segmentation with value(s)
  • 2008: Desmond Dekker, Match the Music: Een Latent Class analyse van de muzikale preferenties van Music Stream gebruikers
  • 2009 Theo IJdema, Service Recovery for Controllable Failures
  • 2010 Riko Ooijevaar, Social-networks – The search for Social Capital
  • 2011 Yory Wollerich, The Effect of Customer Satisfaction on Stock Returns
  • 2012 Annika Jubbega, Twitter as Driver of Stock
  • 2013 Marijn Jansen, The carry-over effect of social influence
  • 2014 Mariska Verstappen “How reviews are reviewed: The impact of readability and social factors on the usefulness of online consumer reviews”
  • 2015 Roelof Hars “Establishing the hierarchy of effects and its value in sales prediction: The case of an insurance company”
Laatst gewijzigd:18 augustus 2016 15:06