Marketing professor Laurens Sloot has been hailed as Insights Scientist of the Year 2019. With his presentation De Squeeze tussen discount en digital: nieuwe uitdagingen voor servicesupermarkten [‘The Squeeze between discount and digital: new challenges for service supermarkets’], he won the elections of the MOA Center for Information-Based Decision-Making & Marketing Research.
Sloot made the strongest impression within the theme ‘Surviving the Retail Revolution’. As Professor in Retail Marketing and founder of the EFMI Business School, the jury found that Sloot straddles an important bridge between practice and academia.
FEB alumna Nicole Engels, who works at Nederlandse Publiek Omroep (the Dutch public broadcasting company) and is a member of the Advisory Board of the department of Marketing, won the prize for Insights Professional (Business-oriented).
More information on the MOA website.
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