Thursday 31 January the Research Institute SOM celebrated its 25th anniversary with over 200 colleagues. The celebrations took place right after the mid-term review.
Professor Arie Kapteyn (University of Southern California and chair of the research midterm review committee) shared some of the prelimanry results. “It’s looking good, it’s looking good”, he said, while at the same time providing suggestions for SOM to take the next step.
Ruben Terlou gave a fascinating lecture about his time in China, the people he encountered and the differences between the western cultures and China. Finally, professor doctor Markus Becker (aka actor Pieter de Rijk) entertained the public with striking examples of how the Dutch speak, act and behave.
For retailers, it is worthwhile to add an app to their sales channels. Customers who use the app are more likely to make a purchase, have a higher purchase frequency and spend more money than customers who only use a store’s website.
"Should you fear technology?" That was the question PhD student Femke Cnossen, from the Faculty of Economics and Business, addressed during her prize-winning pitch at the UG 3MT competition held in March of this year.
When firms need more resources to meet increasing demand, they usually add more resources. However, when demand declines, will firms reduce idle resources to respond to the decline? The answer is yes, but the reduction will often not be equivalent...