Lara Lobschat wins MOA Insights Scientist Award
FEB researcher Lara Lobschat has won the Insights Scientist Prize, awarded by the MOA Center for Information-Based Decision-Making & Marketing Research. The marketing expert received the MOAward 2018 for her PhD thesis and the related publication “What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements” in the Journal of Marketing Research.
MOA is an association of businesses and institutions involved in market research, digital analytics, marketing intelligence and policy research. The jury awards annual prizes based on criteria such as innovative research, scientific quality, applicability in practice for market research and marketing, and readability for market researchers.
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| Last modified: | 29 February 2024 10.02 a.m. |
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