FEB researcher Lara Lobschat has won the Insights Scientist Prize, awarded by the MOA Center for Information-Based Decision-Making & Marketing Research. The marketing expert received the MOAward 2018 for her PhD thesis and the related publication “What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements” in the Journal of Marketing Research.
MOA is an association of businesses and institutions involved in market research, digital analytics, marketing intelligence and policy research. The jury awards annual prizes based on criteria such as innovative research, scientific quality, applicability in practice for market research and marketing, and readability for market researchers.
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For retailers, it is worthwhile to add an app to their sales channels. Customers who use the app are more likely to make a purchase, have a higher purchase frequency and spend more money than customers who only use a store’s website.
"Should you fear technology?" That was the question PhD student Femke Cnossen, from the Faculty of Economics and Business, addressed during her prize-winning pitch at the UG 3MT competition held in March of this year.
When firms need more resources to meet increasing demand, they usually add more resources. However, when demand declines, will firms reduce idle resources to respond to the decline? The answer is yes, but the reduction will often not be equivalent...