FEB researcher Lara Lobschat has won the Insights Scientist Prize, awarded by the MOA Center for Information-Based Decision-Making & Marketing Research. The marketing expert received the MOAward 2018 for her PhD thesis and the related publication “What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements” in the Journal of Marketing Research.
MOA is an association of businesses and institutions involved in market research, digital analytics, marketing intelligence and policy research. The jury awards annual prizes based on criteria such as innovative research, scientific quality, applicability in practice for market research and marketing, and readability for market researchers.
> More news from the Faculty of Economics and Business
> FEB experts in the media
New figures show that Dutch government spending has not shifted away from the central government since 1996, despite decades of decentralization policies. The research by Prof. Maarten Allers and Prof. Klaartje Peters was published today in the journal...
Article by Barend Abeln and Jan Jacobs on the website of the ESB (Economic Statistical Reports)
Enterprises in the Northern Netherlands innovated plentifully in 2018 This has been revealed by the Northern Netherlands Innovation Monitor, an initiative of the Centre of Expertise Vinci of the University of Groningen (UG) in collaboration with the...