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Emerald Literati Award 2018 for Peter Leeflang and Tammo Bijmolt

11 October 2018

Peter Leeflang and Tammo Bijmolt are the winners of the Emerald Literati Award 2018 for the best article in the European Journal of Marketing in 2017. Peter and Tammo won the award for their paper Multi-unit promotions and their Impact on Purchase Decisions and Sales, written in collaboration with Salome Drechsler and Martin Natter.

The article Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition, written by Lisette de Vries, Sonja Gensler and Leeflang has been one of the six finalists of the Harald H. Maynard Award for the best article in the 2017 issues of the Journal of Marketing.

Last modified:11 October 2018 1.59 p.m.

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