Dr. P.K. Kannan appointed Professor by Special Appointment of Digital Business & Analytics

It is great pleasure to share the news that Dr. P.K. Kannan has recently been appointed as Professor by Special Appointment of Digital Business & Analytics at the Groningen Digital Business Centre. His focus will be on digital analytics in business, which he will also be exploring together with external Northern online companies. Besides that, he will develop and contribute to new education.

Dr. Kannan has been a professor in Marketing for years now and is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling: applying statistical and econometric methods to marketing data. He has received several grants for his work in this area and research papers have been published in a number of marketing journals. You can read more about his work here .

Besides that, Dr. Kannan is an Associate Editor for Journal of Marketing Research and Journal of Marketing, , the editor in chief for the International Journal of Research in Marketing and serves on the editorial boards of the Marketing Science, Journal of Service Research, and International Journal of Electronic Commerce . His teaching interests include marketing modeling, pricing, customer relationship management, and digital marketing.

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