PhD student Marit Drijfhout, Dr Jenny van Doorn and Prof. Koert van Ittersum recently received the ‘Best Working Paper Award’ at the Association of Consumer Research conference in Dallas. The marketing researchers were honoured for their paper entitled What a Waste: Effects of (Un)planned Consumption Choices on Food Waste.
Drijfhout, Van Doorn en Van Ittersum seek to further the struggle against the worldwide wasting of food by raising consumers’ awareness of their own wasteful behaviour. To this end, they are studying consumer decision-making when purchasing, consuming and wasting food.
Contact: Marit Drijfhout
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