FEB researchers Alec Minnema and Tammo Bijmolt, together with colleague Sonja Gensler of the University of Münster , have won the MOA Wetenschapsprijs [Science prize], awarded by the MOA Center for Information-Based Decision-Making & Marketing Research. The marketing experts received the MOAward 2017 for their article ‘Oorzaken en gevolgen van het terugsturen van online aankopen’ [Causes and consequences of returning online purchases]. The article presents the surprising result that returning online purchases is not necessarily negative, because returning products can strengthen the link between client and shop.
MOA is an association of businesses and institutions involved in market research, digital analytics, marketing intelligence and policy research. The jury awards an annual Wetenschapsprijs based on criteria such as innovative research, scientific quality, applicability in practice for market research and marketing, and readability for market researchers.
There was more good news for Bijmolt. He has been voted ‘ Outstanding Editorial Review Board Member ’ by the International Journal of Research in Marketing (IJRM) for his exceptional services to this scientific journal.
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