FEB Professor of Marketing and Consumer Well-Being Koert van Ittersum has been appointed as director of fundamental research on consumer & supply chain within the Dutch top sector Agri & Food.
‘Top sectors’ are areas in which the Netherlands excels globally, and in which the Dutch government wants to stimulate continuous innovation to maintain this excellence. The top sector Agri & Food stimulates the development of new knowledge and innovations about food. In order to achieve this goal, Agri & Food set out nine roadmaps that clarify this path to innovation.
Koert van Ittersum is appointed as the director fundamental research of the roadmap ‘consumer & supply chain’. This roadmap focuses on the ways in which the communication between the food sector and the society and consumer can be strengthened.
About van Ittersum
Van Ittersum has a good track record when it comes to researching the influence of environmental factors on consumer behavior. In the past, he scientifically showed that
offering consumers feedback on how much they are spending while shopping
resulted in budget shoppers spending more and non-budget shoppers spending less. Also, van Ittersum showed why
kids eat more when they eat out of a bigger bowl
Koert van Ittersum
> More news from the Faculty of Economics and Business
> FEB experts in the media
Reducing or even removing formal leadership does not lead to more equality within self-managing teams as formal leadership tends to be replaced with a stronger informal hierarchy. To ensure that team members can collaborate, a leader must instead offer...
Workplace health promotion programs often emphasize personal responsibility for weight loss. However, this approach can have detrimental effects for employees with obesity. These include increased workplace weight stigma and weight discrimination....
Ten University of Groningen (UG) Bachelor’s degree programmes have been awarded the ‘Top Degree Programme’ title in this year’s Dutch Higher Education Guide (Keuzegids), placing them at the top of Dutch academic education. In the ‘Broad-based General...