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MSc Marketing - selection

Information about the selection procedure

From September 2023, the MSc Marketing will become a selective master’s programme. This means that all students who apply for this intake need to participate in the following selection process.


Admission criteria

For admission of the MSc Marketing, you need:

  1. to meet the overall admission requirements;
  2. to meet the GPA requirement based on your education background (see below);
  3. to write a motivation letter (see requirements below).

Information GPA requirement

All applicants need to have a sufficient GPA. Check the table below to see what is applicable to your situation. Please note that you need to hand in a transcript with your GPA. 

Education background

GPA requirement

BSc students from business and economics programmes with a Dutch WO diploma

GPA of 6.5 based on all courses up to and including the one but last semester of the programme.

BSc students from business and economics programmes with a non-Dutch diploma

GPA of 6.5 equivalent based on all courses up to and including the one but last semester of the programme.

Students with an HBO diploma

Students with an HBO degree need to first apply to the Pre-Master Marketing. To be admissible to the Pre-Master, students need to have a GPA of 6.5. In this grade point average, all courses of the 4-year HBO up to and including the one but last semester of the programme.

After completing the Pre-MSc you have direct access to the MSc Marketing.

Are you a student who started the Pre-MSc Marketing in September 2022? Then the GPA requirement does not apply to you. If you complete the Pre-MSc, you can continue with the MSc Marketing in September 2023 without participating in the selection process.

Requirements for motivation letter

All applicants have to write a letter of motivation (500 words) where you indicate why the MSc Marketing (and the specific profile) is the right choice for you.

In this letter, you need to address the following questions:

  1. Why did you choose this specific master’s degree programme?
  2. How did the bachelor’s degree programme, extracurricular activities, and/or other experiences prepare you for this specific master programme?
  3. In case it took you longer than usual to acquire the bachelor degree, please briefly explain the cause(s) of the delay.
  4. How does this master’ degree programme prepare you for your future career and/or serve your ambitions?
  5. Free space to mention anything you feel is relevant and is not addressed by the questions above.

Selection procedure

At least two members of the Selection Committee will score your motivation. Only candidates who meet the admission criteria, and GPA criteria, and scored sufficiently on their motivation letter, will be selected.

Please note: All candidates who meet the selection criteria ‘academic performance’ and ‘motivation’ (as specified by the programme) will be admitted by the Selection Committee. There is currently no maximum number of students to be accepted.

Timeline and important dates

The MSc Marketing has two intake moments: September and February. Please check below the deadlines that apply to each intake.

September 2023 start

1 October 2022

You can make an application on Studielink.

1 March 2023

Application deadline for the September 2023 start.

15 April 2023

By this date, you will receive a decision regarding your application and selection.

February 2024 start

15 October 2023

Application deadline for the February 2024 start.

1 December 2023

By this date, you will receive a decision regarding your application and selection.

Contact

If you have questions about the MSc Marketing selection procedure, please feel free to contact marketingselection.feb rug.nl.

Last modified:05 December 2022 3.55 p.m.