Skip to ContentSkip to Navigation
EMAC 2017Onderdeel van Rijksuniversiteit Groningen

EMAC 2017

Leaving footprints
Home EMAC 2017Participation

Poster session

Poster track chairs:

Lara Lobschat and Tammo Bijmolt (University of Groningen)

Poster session

At the conference, there will be sessions specifically for presenting posters, where posters will be grouped on the basis of their content. Your paper will be listed in the program book as a poster, and we will publish the abstract of your paper in the digital version of the conference proceedings. By presenting your poster you are effectively part of the EMAC community of marketing scholars and you are engaging in the academic and social networks that the conference offers.

Your poster presentation

At least one of the authors must be present during the session, and be ready to interact with attendees while standing close to their poster presentation. If one author represents a team that wrote the paper, that person should be capable of responding to questions concerning all aspects of the presented research.

A poster is a highly respectable way to present your research. You should aim to use the poster as a means for generating active discussion of the research. It is helpful if poster presenters bring handouts or printed copies of the working paper to distribute among interested poster visitors.

Before the poster session, do prepare and rehearse a brief summary talk on your project. Many viewers will be in a hurry and will want a quick "guided tour" of your poster. Don't be afraid to point out uncertainties in your work; this is where you may get useful feedback. Your 100-word abstract will be published in the EMAC Proceedings.


You will get the assistance of ‘poster buddies’ who will bring appropriate materials to affix your poster to the poster boards. There is no need to bring your own adhesives.


The poster size should be A0 portrait format (width 841mm and height 1189mm). The poster boards cannot accommodate larger posters, or posters in landscape format. We kindly ask you NOT to laminate your poster with plastic. Laminated posters tend to curl and are difficult to affix to the boards.

Design and layout specifications

Keep in mind that a poster is a graphical approach to presenting research .

  • You can attract attention with a good title and a visually appealing presentation. Organization and clarity are critical. Limit the text to one fourth of the poster space, and mainly rely on "visuals" (graphs, photographs, flowcharts, etc.) to tell your "story".
  • Your poster title and author information should be positioned at the top-center of the poster. Font size for the title should be at least 70 points, for author information at least 30 points.
  • Make it obvious to the viewer how to navigate the poster. The poster generally should read from left to right, and top to bottom. Numbering individual panels, or connecting them with arrows is a standard "guidance system".
  • Leave some open space in the design. An open layout is less tiring to the eye and mind.
  • Text should be readable from 1.50 meters distance. Use a minimum font size of 24 points.

Present numerical data in the form of graphs, rather than tables. Graphs make relationships between variables or differences between means much more evident. If data must be presented in table-form, keep it simple.

  • Visuals and tables should be simple. Leave out or remove any unnecessary details.
  • Make sure that any visual can "stand alone" (i.e., graph axes are properly labeled, symbols are explained, etc.).
  • Use color to enhance comprehension, not to decorate the poster.
  • Make sure that the text and the visuals are integrated. Figures should be numbered consecutively according to the order in which they are first mentioned in the text. Each visual should have a brief title.

  • Use text to (a) introduce the study: What problem has been investigated? Why was the study worth doing?, (b) explain visuals and direct viewer attention to relevant data and relationships portrayed in the visuals, and (c) state and explain the interpretations and conclusions that follow from the data. In many cases, conclusions can be summarized in a bullet-point list.
  • Add only a few key references to the paper. References should be formatted according to the guidelines in the paper submission guidelines.

If you have any questions about poster presentations, please contact the EMAC2017 Poster Track Chairs at

Poster printing service
  • To make your visit to the conference more easy and comfortable, we have installed a poster printing service, i.e., we offer to have your poster printed in Groningen, so you do not have to take it along with you when traveling here.
  • If you want to make use of this service, make sure to email your poster as a PDF file to before *May 8, 2017*.
  • Don’t forget to mention your full name in the email.
  • Specifics for the document can be found in the attachment.
  • Price/Poster: € 18,-.
  • This service is offered in the online registration. Did you already register, but want to make use of the service? Please send an email to so we can provide an invoice.
  • The poster will be available at the registration desk

Please note:

  1. The document will be printed as we receive it. So please make sure you check the specifics!
  2. The poster needs to be in portrait, landscape is not allowed.
  3. The document needs to be a PDF file. Other files will not be printed.
  4. No posters can be printed after the deadline indicated above.
Laatst gewijzigd:25 april 2017 17:55
Volg ons opfacebook