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EMAC 2017Onderdeel van Rijksuniversiteit Groningen

EMAC 2017

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Tracks


Advertising, Promotion and Marketing Communications

... invites papers which aim to contribute to the general understanding of the effect of these marketing instruments on consumers, and the processes that are underlying these effects, regardless of methodology. If your research is about a topic that is usually considered for publication in the International Journal of Advertising or the Journal of Advertising, this is the right track for your work even if you do not consider submitting your work to that journal.

Chairs
John W. Pracejus (University of Alberta)
Francesca Sotgiu (Vrije Universiteit Amsterdam)
Peeter Verlegh (Vrije Universiteit Amsterdam)


Business-to-Business Marketing


... invites papers that study transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. B2B marketing (a.k.a. industrial marketing) encompasses the marketing of business experiences, ideas, services, products and any combination of such offerings as well as reseller phenomena with domestic and/or global perspectives. Business marketing phenomena occur with all transactions, exchanges and relationships between any dyad involving organizations, institutions or resellers and, within / among social networks. If your research is about a topic that is usually considered for publication in Industrial Marketing Management or the Journal of Business to Business Marketing, this is the right track for your work, even if you do not consider submitting your work to that journal. Many of the authors in this track would consider the Journal of Marketing as their primary target journal.

Chairs
Steven Seggie (Özyeğin University)
Kenneth Wathne (University of Stavanger)



Consumer Psychology


... invites papers which aim to contribute to the general understanding of consumers and consumption, regardless of methodology. If your research is about a topic that is usually considered for publication in the Journal of Consumer Research or the Journal of Consumer Psychology, this is the right track for your work even if you do not consider submitting your work to those journals.

Chairs
Zachary Estes (Bocconi University)
Tom Meyvis (NYU)
Ana Valenzuela (Baruch College and ESADE)



Digital Marketing

... invites papers that aim to contribute to the discourse shaping the growing field of digital, interactive, and direct marketing environments. If your research is about a topic that is usually considered for publication in the Journal of Interactive Marketing, this is the right track for your work even if you do not consider submitting your work to that journal.

Interested in joining a special issue of the Journal of Marketing Behavior on Digital Marketing and Social Media? Click here for more information

Chairs
Lara Lobschat (University of Groningen)
Martin Spann (Ludwig-Maximilians-Universität München)




Innovation and New Product and Services Developments

... invites papers that seek to advance our theoretical and managerial knowledge of product and service development, by studying factors that affect the success of product and service innovation in the organization's external and internal environments. The  research can be located in the consumer, business-to-business, or institutional domains, and use any type of quantitative or qualitative methodology. If your research is about a topic that is usually considered for publication in the Journal of Product Innovation Management, this is the right track for your work even if you do not consider submitting your work to that journal.

Chairs
Christoph Fuchs (Erasmus University)
Gaia Rubera (Bocconi University)


International and Cross-Cultural Marketing

.... invites papers which aim (a) to develop and test theories about international marketing phenomena, or (b) develop and test theories of marketing phenomena in cross-national and crosscultural environments. If you are considering to submit your work to journals like the Journal of International Business Studies, Journal of International Marketing, and International Marketing Review, this is the right track for your work even if you do not consider submitting your work to that journal.

Chairs
John Cadogan (Loughborough University)
Mark Cleveland (University of Western Ontario)




Marketing in Emerging and Transition Economies

... invites papers aiming to understand how marketing operates in emerging and transitional economies, and how it is affected by and influences the economic performance, prospects and problems of these economies. There are currently no specific marketing journals associated with the content of this track; the research often finds its place in international marketing journals or in specialized volumes.

Chairs
Rajesh Chandy (London Business School)
Jaideep Prabhu (Cambridge Judge Business School)


Marketing Strategy

... invites papers studying all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. This research is typically published in general marketing journals, more specifically the Journal of Marketing, but may also finds its way to journals in the strategy field.

Chairs
Thorsten Wiesel (University of Münster)
Stefan Wuyts (Koҫ University)



Marketing Theory and New Paradigms

... invites papers offering new theory that represent a significant departure from traditional ways of thinking about marketing phenomena. The typical home for these papers is the Journal of Marketing, but can also be found in specialized journals like Marketing Theory or the AMS Review.

Chairs
Rod Brodie (University of Auckland)
Manjit Yadav (Texas A&M University)


Modelling and Marketing Analytics

... invites papers using mathematical techniques to build models that help us understand marketing phenomena, models that offer decision support for marketing actions, and quantitative measures and analysis techniques to extract information from traditional and new data sources that are available to marketing researchers. If your research is about a topic that is usually considered for publication in the Marketing Science, the marketing section of Management Science, or Quantitative Marketing and Economics, this is the right track for your work even if you do not consider submitting your work to these journals.

Chairs
Maarten Gijsenberg (University of Groningen)
Wagner Kamakura (Rice University)



Pricing

... invites scholarly research that aims to contribute to the marketing discipline's current
understanding of price effects on buyer behavior. The track welcomes all methodological approaches (experimental, analytical, etc.) and is open to any unit of analysis (e.g., consumer attitudes and behavior, firm strategy, measurement of willingness to pay). There is no particular marketing journal associated with the content of this track; all general purpose journals could be interested in publishing research on pricing.

Chairs
Marco Bertini (ESADE Business School)
Skander Esseghaier (Koç University)



Product and Brand Management

... invites papers studying the analysis and planning on how a brand is positioned in the market, how the brand helps create a relationship or a connection between a company's product and emotional perception of the customer , and how it can help to fulfill customer expectations and consistent customer satisfaction. Typical outlets for this work are general purpose marketing journals; a specialized journal is the Journal of Brand Management.

Chairs
Henrik Sattler (University of Hamburg)
Franziska Volckner (University of Cologne)



Public Sector and Non-Profit Marketing

... invites papers studying all aspects of marketing as applied in contexts other than that of the typical profit-oriented organization, with particular reference to marketing practice in, for example, nonprofit organizations, pressure groups, charities, political parties, municipal administrations etc. The objectives of this activity could include fundraising, changing attitudes and behaviour with regard to social issues, marketing public services, marketing places, marketing particular points of-view etc. If your research is about a topic that is usually considered for publication in the Journal of Public Policy and Marketing, the Journal of Nonprofit and Voluntary Sector Marketing and the Journal of Macromarketing, this is the right track for your work even if you do not consider submitting your work to that journal.

Chairs
Patrick De Pelsmacker (University of Antwerp)
Gary Warnaby (Manchester Metropolitan University)




Relationship Marketing

... invites conceptual and empirical papers which aim to contribute to the general understanding of building, developing, maintaining, and enhancing successful relational exchanges using any applicable methodology. If your work relates to topics such as customer acquisition, retention, relationship expansion, customer lifetime value, customer engagement, and similar topics, this is the right track for your work. There is no particular marketing journal associated with the content of this track; all general purpose journals could be interested in publishing research on relationship.
marketing.

Chairs
Simon Bell (University of Melbourne)
Omar Merlo (Imperial College London)



Retailing and Omni-channel Management

... invites papers studying all aspects of retailing, regardless of methodology, including the management of retailing, consumer response to retailing , the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households. If your research is about a topic that is usually considered for publication in the Journal of Retailing or the Journal of Retailing and Consumer Services, this is the right track for your work even if you do not consider submitting your work to those journals.

Chairs
Els Breugelmans (KU Leuven)
Umut Konuş (University of Amsterdam)




Sales Management and Personal Selling

… invites papers that deal with new issues, topics, methodologies, theories, concepts, tools, models or applications in sales and selling. If your research is about a topic that is usually considered for publication in the Journal of Personal Selling and Sales Management , this is the right track for your work even if you do not consider submitting your work to that journal.


Chairs
Sönke Albers (Kühne Logistics University)
Nick Lee (University of Warwick)



Services Marketing

… invites papers which focus, regardless of methodology, on the distinctive characteristics of services and how they affect both consumer behavior and marketing strategy. If your research is about a topic that is usually considered for publication in the journals like the Journal of Service Research or the Journal of Services Marketing, this is the right track for your work even if you do not consider submitting your work to those journals.

Chairs
Jenny van Doorn (University of Groningen)
Florian von Wangenheim (ETH Zurich)


Social Media

… invites papers investigating the growing field of social media, regardless of methodology. Social media are characterised by their social, interactive and networked nature, enabling fundamentally different relationships between consumers and between firms and consumers. Therefore, this track is particularly interested in papers investigating consumer behaviour and in papers investigating firm actions and their effectiveness in social media. If your research is about a topic that is usually considered for publication in the Journal of Interactive Marketing, this is the right track for your work even if you do not consider submitting your work to that journal.

Interested in joining a special issue of the Journal of Marketing Behavior on Digital Marketing and Social Media? Click here for more information

Chairs
Sonja Gensler (University of Münster)
Caroline Wiertz (City University London)



Social Responsibility, Ethics, and Consumer Protection

... invites papers which aim to contribute to the general understanding of ethical and moral aspects of consumption and marketing, regardless of methodology. If your research is about a topic that is usually considered for publication in the journals like the Journal of Business Ethics or the Journal of Public Policy and Marketing, this is the right track for your work even if you do not consider submitting your work to those journals.

Chairs
Valérie Swaen (Université Catholique de Louvain)
Joëlle Vanhamme (EDHEC Business School)



Tourism Marketing

… invites papers studying the efforts of the national or local tourist bodies and/or
the businesses in the tourism sector to achieve growth in tourism by maximizing the satisfaction of tourists. The tourism product includes all the experiences of a tourist from when he leaves his home to when he returns, and the research can look at these experiences from the managerial side or the consumer point of view. If your research is about a topic that is usually considered for publication in journals like Annals of Tourism Research, Cornell Hospitality Quarterly, or Applied Geography this is the right track for your work even if you do not consider submitting your work to those journals.

Chairs
Enrique Bigné (University of Valencia)
Alain Decrop (University of Namur)

Laatst gewijzigd:22 november 2016 15:45
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