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Customer Insights Center (RUGCIC)

Faculty of Economics and Business
Customer Insights Center (RUGCIC)

RUGCIC book nominated for the Marketing Literature Prize 2016

08 May 2017

Scientific research conducted by the Customer Insights Center of the University of Groningen (RUGCIC) is often published in popular media.

Journalists interviewed our experts on a regular basis in order to reveal the scientific knowledge they develop.

Furthermore, many of our researchers write books. Recently, both books from Peter Verhoef and Karel Jan Alsem were nominated for the PIM Marketing Literature Prize 2016...

Are you also interested in concrete customer insights coming from our research?

Read our newest news article here.

Artikel in het Algemeen Dagblad
Artikel in het Algemeen Dagblad
RUGCIC
RUGCIC
Last modified:08 May 2017 11.57 a.m.
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