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Nothing beats Groningen

30 May 2012

Er gaat niets boven Groningen, Nothing beats Groningen, is by far the best-known regional commercial campaign, research by Piet Pellenbarg has shown. His effect measurements prove that people mainly associate ‘Groningen’ with the city of Groningen (a far-away place), the Martini Tower and the University.

The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.

Last modified:15 September 2017 3.08 p.m.
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