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Brand architecture

The brand architecture stipulates how the University of Groningen must be presented. Below is an overview of the various presentation categories.

Logo banner and presentation categories

A maximum of two supplementary brand elements may be added to the logo to create a logo banner. These elements must be separated by a slash. In general, the following rules apply to the logo banner:

  • all names in the logo banner must be written in lower case, even if they include the name of a person.
  • names of University staff members may not be included in the logo banner. If necessary, personal names may be added to address information (in printed documents).

Presentation categories

Category 1: Full corporate house style

In communications issued by or on behalf of the College van Bestuur/Board of the University and the Rector Magnificus, the corporate logo may be supplemented by a slash followed by ‘college van bestuur’/‘board of the university’ or ‘rector magnificus’ respectively. For other corporate communications, the corporate logo alone suffices.

Category 2: Full corporate style with the name(s) of a faculty, service and/or department added to the logo banner

The second category covers subdivisions of the organization that are fully within the University. A faculty, service and/or department – which should use the full corporate style – can represent itself by adding one or two brand elements (separated by slashes) to the logo banner.

The second brand element may consist of:

  • the name of the faculty or service.
  • other subdivisions falling directly under the authority of the Board of the University.
  • subdivisions that have been authorized by the Board of the University to add their name after the second slash.

The third element may consist of:

  • the name of a graduate school or research institute.
  • subdivisions of faculties (e.g. departments or units).
  • subdivisions of support services.

Category 3: Use of the corporate logo within the context of collaborations with external partners

If the University’s share in the collaboration is 50 percent or more, the logo must be used. The full University house style may not be used, however. Foundations receiving 50 percent or more of their funding from the University must use the University logo (this is a prerequisite for University funding).

If the University’s share is less than 50 percent, the logo may only be used after permission from the Board of the University.   Requests to use the University logo are handled by the Communication Office. There are different rules for study associations and University-wide student associations. Faculties can develop their own guidelines for Faculty study associations.

Category 4: Use of name and designation of the relationship within the context of collaborations and other relationships with external partners

This category applies when collaboration partners or other contacts of the University have decided not to use the logo or when the University itself deems use of the logo undesirable. The designation of the relationship between the parties must be formulated in conjunction with the partners or contacts.  There are different rules for study associations and University-wide student associations. Faculties can develop their own guidelines for Faculty study associations.

Last modified:26 June 2015 2.28 p.m.
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