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Primary additional palette

The colours from the primary palette are the corporate colours. These must be used for high-profile communications in the house style. Primary colours must always be used in combination with the principal colour, never by themselves. Both black and cyan may be used in transparent halftone patterns or shades. To improve readability, black is often used for text printing.

RUG cyan                     RUG white                     RUG black

PMS Process Cyan › c100 m0 y0 k0 › r0 g156 b239 › 009CEF
PMS Process Cyan › c100 m0 y0 k0 › r0 g156 b239 › 009CEF
PMS White › c0 m0 y0 k0 › r255 g255 b255 › FFFFFF › RAL9010 Pure white › 3M-folie 220-20 (Voertuigen reflectie-folie)
PMS White › c0 m0 y0 k0 › r255 g255 b255 › FFFFFF › RAL9010 Pure white › 3M-folie 220-20 (Voertuigen reflectie-folie)
PMS Process Black › c0 m0 y0 k100 › Voor volvlakken diepzwart: c30 m30 y30 k100 r0 g0 b0 › 000000 › RAL9005 Jet black › 3M-folie 220-22
PMS Process Black › c0 m0 y0 k100 › Voor volvlakken diepzwart: c30 m30 y30 k100 r0 g0 b0 › 000000 › RAL9005 Jet black › 3M-folie 220-22

Colour systems

The primary and secondary colour palettes have been specified for several colour systems:

  • PMS Pantone for printing in spot colour in one or more print runs
  • CMYK for full-colour printing
  • RGB for screen-viewing applications
  • RAL colours for paintwork
  • 3M Film colours for stickers, etc.

N.B.

The colours specified have been selected ‘by hand’. They have not been created by means of software conversion. The CMYK value for ‘RUG red’, for example, is different from the value generated by Adobe Photoshop through PMS-CMYK conversion.

If one or more of the colours are used in a non-specified colour system, the PMS value must be approximated as closely as possible.

Last modified:02 August 2018 12.28 p.m.
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