What should we portray?
People in their natural environment: with other students, studying, on placements or in work settings
Without researchers, lecturers, students and support staff there can be no university. If you want to portray the University, you have to show people. They are what gives the University its special identity. Show that we are internationally oriented, that we have many international students. Show people in their natural setting - with other students, studying, on placements or in work environments. The images then say something not just about the study programme or research, but also about the University, its academic ceremonies, internationalization, the atmosphere on campus, the physical surroundings, student accommodation, the city, etc.
When selecting photos for international target groups, ask yourself whether the photos are appropriate to the culture of those groups.
|Last modified:||07 January 2016 2.19 p.m.|