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How should we portray people?

Our people - about models and stock photos

Students and staff at the University are not models from an agency. The challenge is to portray the beauty, individuality and cultural diversity of our staff and students.

  • Show 'real' individuals, not just beautiful people or stock models with a toothpaste smile. It is of course fine to use carefully-chosen stock photos with a sincere and honest look.
  • Emphasize individual character rather than portraying people as symbols of a specific group.
  • Presenting some disciplines is almost impossible without using stock photos. American studies and international business, for example, can't be photographed in the immediate vicinity.
Example 1
Example 1
Example 2
Example 2
Example 3
Example 3
Example 4
Example 4
Last modified:07 January 2016 2.30 p.m.