How can we ensure striking and effective images and illustrations to highlight the University of Groningen's qualities and values? Communications staff from the Office of the University and two of the faculties have come up with a proposal. Input was gathered from five photographers, who were asked how they would visualize the University's core qualities and values. Additional pointers for finding and creating the right image are based on their responses. With the help of these guidelines, the University of Groningen can be presented across a range of media in an even clearer and more recognizable way.
The proposal contains:
- A revised image plan with some minor changes, more visual content to back up the text, and supplementary guidelines.
- Suggestions on the selection of material for the image bank and to encourage an influx of new material.
Not a straitjacket
To clarify, not every photo has to satisfy a host of criteria. It is certainly not the intention that the image plan should serve as a straitjacket. But there is much to be gained if the guidelines are followed in places where the University's corporate image is paramount, whether this be in relation to teaching and research or regional, national and international alliances.
The development of a more rigorous image plan provides a good opportunity to take a critical look at the images currently held in the image bank and to reflect on the supply of new photographic material. How can we ensure a steady stream of suitable, new material, not only from the Communication Office of the Office of the University, but from faculties and service units as well? And how can we prevent the image bank from filling up with material that can only be used once or that does not meet the guidelines? There is a plan for this as well.
|Last modified:||04 November 2015 3.14 p.m.|