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Studium Generale: Hanze Lecture - Riding the Waves of Culture. Understanding Cultural Diversity

When:Th 24-04-2014 16:00 - 17:15
Where:Willem-Alexander Sportcentrum, Zernikeplein 17, Groningen

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. It’s time to realize the business potential of value differences by integrating them to a common purpose.

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