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Staff members with discipline Marketing

Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.

Overview of all disciplines

My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. 
dr. S.A.E.G. (Sumaya) Albalooshi
Contact
sumaya.albalooshi rug.nl
Function
Assistant Professor
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
dr. K.J. (Karel Jan) Alsem
Contact
k.j.alsem rug.nl
+31 50 36 33694
Function
Assistant Professor
Field / Discipline
Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
dr. J. (Hans) Berger
Contact
j.berger rug.nl
+31 50 36 33249
Function
Assistant professor
Field / Discipline
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
dr. W.G. (Wim) Biemans
Contact
w.g.biemans rug.nl
+31 50 36 33834
Function
Associate Professor
prof. dr. T.H.A. (Tammo) Bijmolt
Contact
t.h.a.bijmolt rug.nl
+31 50 36 37319
Function
Full Professor, Chairman of the department
Field / Discipline
Consumer Behavior, Decision making, Social Marketing, Sustainability
dr. J.W. (Jan Willem) Bolderdijk
Contact
j.w.bolderdijk rug.nl
Function
Associate Professor
Field / Discipline
Innovation Adoption, Value Appropriation, Digital Business Models,  E-Commerce, Digital Transformation, Digital Innovations, Motion Picture Industry, Videogame Industry, Music Industry, Social Media & Influencers.
dr. T.L.J. (Thijs) Broekhuizen
Contact
t.l.j.broekhuizen rug.nl
+31 50 36 33777
Function
Associate Professor
Bayesian modeling
Choice modeling
Factor analysis
Utility theory
dr. K. (Keyvan) Dehmamy
Contact
k.dehmamy rug.nl
Function
Assistant professor
service technology, robotics, customer engagement, sustainability, food waste 
prof. dr. J. (Jenny) van Doorn
Contact
j.van.doorn rug.nl
+31 50 36 33657
Function
Professor in Services Marketing
Field / Discipline
Preference Measurement 
Conjoint Analysis 
Choice Experiments
Experimental Designs
Choice Modeling
Product development
Innovation
Digitalization
Pricing
Branding
dr. F. (Felix) Eggers
Contact
f.eggers rug.nl
Function
Associate professor
B.G. (Basil) Englis, PhD
Contact
b.g.englis rug.nl
Function
Digital Transformation, Digital Business Models, Digital Innovation
N.E. (Nicolai) Fabian, MSc
Contact
n.e.fabian rug.nl
Function
Ph.D. Candidate
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
prof. dr. B.M. (Bob) Fennis
Contact
b.m.fennis rug.nl
+31 50 36 39365
Function
Full Professor in Consumer Behavior
Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis
dr. ir. M.J. (Maarten) Gijsenberg
Contact
m.j.gijsenberg rug.nl
Function
Associate Professor of Marketing
Field / Discipline
Researcher in the area of sustainable behaviour change and consumer behaviour.
No picture available
Contact
j.i.m.de.groot rug.nl
Function
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
dr. E. (Evert) de Haan
Contact
evert.de.haan rug.nl
+31 50 36 32802
Function
Assistant Professor
Field / Discipline
Marketing, CRM, Churngedrag
R.P. (Roelof) Hars, MA MSc
Contact
r.p.hars rug.nl
Function
PhD Candidate
Field / Discipline
Marketing, Consumer behavior, Food Consumption
M.T. (Martine) van der Heide, MSc
Contact
m.t.van.der.heide rug.nl
+31 50 36 36632
Function
Lecturer/PhD candidate
Field / Discipline
No picture available
Contact
j.j.hidding rug.nl
Function
PhD Candidate
Field / Discipline
C.F. (Christian) Hirche
Contact
c.f.hirche rug.nl
Function
PhD student
Field / Discipline
Customer relationship management; Customer orientation; Direct marketing.
dr. J.C. (Janny) Hoekstra
Contact
j.c.hoekstra rug.nl
+31 50 36 33651
Function
Associate Professor
Field / Discipline
Consumer behavior, service robots
J. (Jana) Holthöwer, MSc
Contact
j.holthower rug.nl
Function
PhD Candidate
Field / Discipline
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding
prof. dr. ir. K. (Koert) van Ittersum
Contact
k.van.ittersum rug.nl
+31 50 36 36639
Function
Professor of Marketing and Consumer Well-Being
Field / Discipline
Consumer Behavior, Persuasion, Financial behavior
dr. M. (Martijn) Keizer
Contact
m.keizer rug.nl
+31 50 36 36632
Function
Researcher and lecturer
Field / Discipline
Marketing, Consumer Behavior
J.A. (Jan) Koch, MSc
Contact
j.a.koch rug.nl
+31 50 36 34459
Function
PhD candidate
Field / Discipline
Modelbuilding / Marketing / Management / Competition / Promotions
prof. dr. P.S.H. (Peter) Leeflang
Contact
p.s.h.leeflang rug.nl
+31 50 36 37065
Function
Frank M. Bass Distinguished Professor of Marketing
Field / Discipline
Sustainable Society | Decision-making | Ethics and morality | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining
dr. M.C. (Marijke) Leliveld
Contact
m.c.leliveld rug.nl
+31 50 36 33226
Function
Assistant Professor
Marketing, Communication Effects in Omni-Channel Environment, Consumer Journey to Purchase
E.N.M. (Lisan) Lesscher
Contact
e.n.m.lesscher rug.nl
Function
PhD candidate
Field / Discipline
multichannel retailing, mobile marketing
H. (Huan) Liu
Contact
huan.liu rug.nl
+31 50 36 33439
Function
PhD student
Field / Discipline
Marketing, consumer behavior, food consumption and food waste
M. (Marit) Luiting-Drijfhout, MSc
Contact
m.drijfhout rug.nl
Function
PhD Candidate
Field / Discipline
social media | privacy | sustainability | media | health | influencers | consumer culture theory | ethics | regulation
O.K. (Outi) Lundahl
Contact
o.k.lundahl rug.nl
Function
Field / Discipline
Z. (┼Żan) Mlakar, MSc
Contact
z.mlakar rug.nl
Function
PhD Candidate, Department of Marketing
Consumer Psychology with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making.

Strategic Brand Management

Consumers Brand Behavior

Experimental Design & Data Analysis
M. (Mehrad) Moeini Jazani
Contact
m.moeini.jazani rug.nl
Function
Assistant Professor of Marketing & Consumer Behavior
- Promotion of healthy and sustainable products
- Retailing
- Advertising and labelling
D. (David) Olk, MSc
Contact
d.olk rug.nl
Function
PhD Candidate - Department of Marketing
Field / Discipline
Employability (officer), Career Services, in the past: study advice and research
M. (Marjolijn) Onrust
Contact
m.onrust rug.nl
+31 50 36 39779
Function
Employability Officer FSE
Field / Discipline
No picture available
Contact
d.p.prade rug.nl
Function
PhD student
Field / Discipline
J.T.H. (Richard) Sanders, MSc
Contact
j.t.h.sanders rug.nl
Function
Marketing Officer
Field / Discipline
Consumer Psychology
Consumption Experience
Social Influence
Consumer Well-being

Please click on the homepage icon above for more information about my research and teachig activities.
dr. A. Schumacher
Contact
a.schumacher rug.nl
Function
Field / Discipline
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing.
* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment
* General fields of interest: food trends, new business models and business valuation.
prof. dr. L.M. (Laurens) Sloot
Contact
l.m.sloot rug.nl
+31 50 36 33686
Function
Professor of Entrepreneurship in Retailing
Marketing, Consumer Behavior, Emotions and Motivation, Healthy Shopping
J. (Julia) Storch, MSc
Contact
j.storch rug.nl
Function
Researcher
Field / Discipline
Defensive marketing, customer management, service excellence, customer delight, service guarantees
dr. J.P.R. (Jean-Pierre) Thomassen
Contact
j.p.r.thomassen rug.nl
Function
lecturer
Field / Discipline
Marketing, Retailing, Sustainable Behavior, Big Data 
prof. dr. P.C. (Peter) Verhoef
Contact
p.c.verhoef rug.nl
+31 50 36 37320
Function
Dean, Professor
Field / Discipline
Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. 

Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs)
dr. J.A. (Liane) Voerman
Contact
j.a.voerman rug.nl
+31 50 36 37065
Function
Program Director BSc Business Administration and Senior Lecturer
Field / Discipline
Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization)
Sales Management and Customer Relationship Management
Pricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
dr. A.E. (Arnd) Vomberg
Contact
a.e.vomberg rug.nl
Function
Assistant professor
Marketing, consumer behavior, food consumption and food waste
A. (Amber) Werkman
Contact
a.werkman rug.nl
Function
PhD Student
Field / Discipline
Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Churn Analysis, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science
prof. dr. J.E. (Jaap) Wieringa
Contact
j.e.wieringa rug.nl
+31 50 36 37093
Function
Full professor of Research Methods in Business
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