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Publicaties

Just a joke? How Humor Affects Creativity in Innovation

The impact of digital tools on sales-marketing interactions and perceptions

Why so serious? The effects of humour on creativity and innovation

The sales-marketing interface: A systematic literature review and directions for future research

Mapping the Valley of Death ecosystem

Innovation practices of B2B manufacturers and service providers: Are they really different?

What makes academic researchers interested in industry collaboration?

Win-win? When will academic researchers collaborate with industry

How R&D firms deal with the Valley of Death

Trust in marketing's use of information from sales: the moderating role of power

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