prof. dr. T.H.A. (Tammo) Bijmolt

Tammo H.A. Bijmolt (curriculum vitae) is Professor of Marketing Research at the Department of Marketing, chairman of the department, and Director of the Groningen Digital Business Center. In the academic year 2016-2017 and 2020-2021, he is / has been (parttime) visiting professor at the University of Hamburg, Germany. From March 2009 till November 2015, he has been Director of the research institute SOM, Faculty of Economics and Business Administration, University of Groningen, The Netherlands. His research interests include conceptual and methodological topics such as consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. His publications have appeared in international, prestigious journals, among others: Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, International Journal of Research in Marketing, Psychometrika, and the Journal of the Royal Statistical Society (A). His articles have won best paper awards from International Journal of Research in Marketing (2007), Journal of Interactive Marketing (2011), and European Journal of Marketing (2015, 2017). He is associate editor of the International Journal of Research in Marketing and member of the editorial board of Journal of  Marketing, Journal of Retailing, and International Journal of Electronic Commerce. Tammo Bijmolt is vice-president conferences and President-elect of EMAC and lectures in the EDEN programs of EIASM and the ProDok series of the VHB in Germany. He has lectured in a broad range of programs at the Bachelor, Master, Ph.D. and executive MBA level. He has been involved in several research-based consultancy projects for a variety of companies including DVJ Insights, MetrixLab, GfK, Wehkamp, and Unilever. Finally, he served as an expert in legal cases involving market research projects.