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Over ons Praktische zaken Waar vindt u ons prof. dr. P.C. (Peter) Verhoef

Publicaties

Business Value of SME Digitalization: When Does It Pay off More?

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Leveraging synergy to drive digital transformation: A systems-theoretic perspective

Multi/Omni and Cross-Channel Distribution

Reflections and Predictions on Effects of COVID-19 Pandemic on Retailing

The effects of cultural differences on consumers' willingness to share personal information

The market for privacy: Understanding how consumers trade off privacy practices

Consumers’ privacy calculus: The PRICAL index development and validation

Creating Value with Data Analytics in Marketing: Mastering Data Science

Omnichannel retailing: A consumer perspective

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