Peter C. Verhoef
is Professor of Marketing at the Department of Marketing, Faculty of Economics, University of Groningen, The Netherlands. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, The Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and consumer well-being. He has extensively published on these topics and worked with multiple co-authors across the globe. His publications have appeared in multiple journals, including Journal of Marketing, Journal of Marketing Research, Marketing Science, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003 and the Harold M. Maynard Award for the best article publishing in the Journal of Marketing in 2009.He is currently an editorial board member of the Journal of Marketing, Marketing Science, Journal of Retailing, Journal of Service Research and Journal of Interactive Marketing. He functions as area editor for the International Journal of Research in Marketing.
He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management, brand management and multi-channel management. He has consulting experience for several companies, such as KPN, UWV, NS and Achmea. Finally, he is the founder and director of the Customer Insights Center University of Groningen, which now has more than 20 member companies.
Curriculum Vitae [PDF]
