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Publicaties

Incentivizing social diffusion on networks using a novel game-theoretic model

Referral campaigns for software startups: The impact of network characteristics on product adoption

Collective patterns of social diffusion are shaped by individual inertia and trend-seeking

Data analytics in a privacy-concerned world

Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions

Repetition Legitimizes: Consistent Behavior as a Signal of Reliability, Trustworthiness, and Competence

Social Network Analysis

Releasing the brake: How disinhibition frees people and facilitates social change

Releasing the brake: How disinhibition frees people and facilitates innovation diffusion

Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR

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Pers/media

Hans Risselada (RUG): ‘Verkoopt duurzaamheid?’