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Society/Business

Researchers of the University of Groningen contribute to solving social issues through contract research commissioned by the business world or social organizations. Society thus benefits directly from the RUG’s innovative knowledge.  

At the same time, science also benefits from this interaction. Questions from the business world often inspire researchers to change their approach. This also gives the University’s own research a new impulse.

Our scientists devote quality, inventiveness and passion to research into current social issues such as healthy ageing, energy and sustainable society. As a result, economically successful forms of public-private enterprises came into being.

Unifocus

Momentum: the mysterious power in sport
Momentum: the mysterious power in sport

Losing the lead has a marked influence on performance, according to PhD student Ruud den Hartigh. He discovered that the feeling of unity in a rowing team which is in the lead decreases strongly when their opponents are visibly drawing nearer. In such situations of ‘negative momentum’ during competition, the power of the rowing strokes of the leading team will drop relatively rapidly.

Target

Target
Target

Target is one of the largest ongoing public-private projects in the Netherlands in the area of large-scale data management and information systems.

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