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Society/Business

Researchers of the University of Groningen contribute to solving social issues through contract research commissioned by the business world or social organizations. Society thus benefits directly from the RUG’s innovative knowledge.  

At the same time, science also benefits from this interaction. Questions from the business world often inspire researchers to change their approach. This also gives the University’s own research a new impulse.

Our scientists devote quality, inventiveness and passion to research into current social issues such as healthy ageing, energy and sustainable society. As a result, economically successful forms of public-private enterprises came into being.

Unifocus

Goody-goodies and soy butter
Goody-goodies and soy butter

Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.

Target

Target
Target

Target is one of the largest ongoing public-private projects in the Netherlands in the area of large-scale data management and information systems.

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