The current master program is organized in such a way that it gives attention to recent trends in academic and industrial research and anticipates developments in the short to medium term business prospects for the conversion industry. Conversion industry may be defined as the industry that converts natural resources into chemicals-based consumer products. As such, industries that produce petrochemicals, industrial catalysts, fuels, electricity, metals, ceramics, pharmaceuticals, food products, personal care and hygiene products, paper, plastics, adhesives, foams, coatings, and the like, can be considered as sectors of the conversion industry. Following several decades of cost reduction, technology optimization and business restructuring, this industry now focuses on product diversification and production of added-value specialty products. This requires that future chemical engineering graduates should be prepared for this new environment, and that former master programs needed to be restructured.
From the academic year 2010-2011 the Chemical Engineering Master program at the University of Groningen is organized according to a new structure that prepares students for this new environment. The overall program is focused on Product Technology (PT) and is conceptually split (Figure 1) into a “core program” (compulsory for every student and containing general PT courses) and subprograms according to the corresponding “product sector”.