Publication

Digital native advertising: Practitioner perspectives and a research agenda

Harms, B., Bijmolt, T. & Hoekstra, J. 2-Aug-2017 In : Journal of Interactive Advertising.

Research output: Scientific - peer-reviewArticle

Original languageEnglish
JournalJournal of Interactive Advertising
Early online date2-Aug-2017
StateE-pub ahead of print - 2-Aug-2017

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ID: 48003582