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OnderwijsOpleidingenMasteropleidingenMarketingDDM Marketing & Finance
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DDM Marketing & Finance

Programma

  • 1e jaar

    During your first year, in Groningen, you will follow advanced course units in marketing intelligence (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.

    During your first year, in Groningen, you will follow advanced course units in marketing intelligence (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.

  • 2e jaar

    In Münster, you will take courses in strategic marketing management and finance, and write 10 ECTS research paper.

    In Münster, you will take courses in strategic marketing management and finance, and write 10 ECTS research paper.

Opbouw programma

Vak
Consumer Psychology (5 EC)
Customer Models (5 EC)
Data Science and Marketing Analysis (5 EC)
Electives for FEB students (5 EC)
Marketing Engineering (5 EC)
Marketing Research Methods (5 EC)
Market Models (5 EC)
Master's Thesis Marketing (20 EC)
Strategic Marketing for MSc Marketing (5 EC)
Vak
Study at Munster University (60 EC)

Check for in-depth info on all courses: https://www.rug.nl/ocasys/feb/vak/showpos?opleiding=5869

Studeren in het buitenland

  • Studeren in het buitenland is verplicht
  • Maximaal 60 EC

Our double degree partner is Münster University, Münster, Germany ► https://www.uni-muenster.de/en/

Our double degree partner is Münster University, Münster, Germany ► https://www.uni-muenster.de/en/

Waarom in Groningen?

Our Marketing Department is among the top 5 Marketing Departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases and simulation games.

Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status which only one percent of business schools achieve worldwide.

Our Marketing Department is among the top 5 Marketing Departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases and simulation games.

Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status which only one percent of business schools achieve worldwide.

Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.

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