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EducationProgrammesMaster's degree programmesInternational Business and ManagementDDM - Advanced International Business Management and Marketing
Header image DDM - Advanced International Business Management and Marketing

DDM - Advanced International Business Management and Marketing

What are the differences in leadership styles and management within multinationals from different countries? How do you develop a 'sharp eye' for the processes in which multinationals operate?

This 90 ECs double degree master (with Newcastle University Business School) gives you the opportunity to engage with the issues experienced by internationally orientated organisations. You learn to use analytical frameworks drawn from marketing, corporate governance and international business theory.

You will acquire a deep knowledge in the relevant fields, including advanced skills in the analysis of markets in an international context. Also, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision making of companies operating within this environment.

What are the differences in leadership styles and management within multinationals from different countries? How do you develop a 'sharp eye' for the processes in which multinationals operate?

This 90 ECs double degree master (with Newcastle University Business School) gives you the opportunity to engage with the issues experienced by internationally orientated organisations. You learn to use analytical frameworks drawn from marketing, corporate governance and international business theory.

You will acquire a deep knowledge in the relevant fields, including advanced skills in the analysis of markets in an international context. Also, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision making of companies operating within this environment.

 

More about this programme
  • Programme movie

    – Programme movie
  • Testimonial of Florian Buehler

    " I can strongly recommend the programme to anyone looking for a challenging but rewarding experience."

    "Choosing the MSc AIBMM double degree was very easy for me. I was always keenly interested in business and marketing topics, especially in complex settings such as international scenarios. I also wanted to gain more international experience. During the programme, I gained a lot of knowledge in the field and learned important research methods. But learning didn't just take place inside the classroom. By being part of a small international group of students, I learned a lot about cultural differences and customs. The cohort group is a very important part of this programme as you spend a year and a half together. The time abroad in the UK really brings the group closer together. I really appreciated that and built close friendships during that time. Looking back, I think this programme allows you to study at two excellent universities in an international setting. You learn about cutting-edge research and have the opportunity to meet amazing people. I can strongly recommend the programme to anyone looking for a challenging but rewarding experience."

    Close
    – Florian Buehler
Facts & Figures
Degree
MA/MSc in International Business and Management
Croho code
60649
Course type
Double Degree master
Language of instruction
English (100%)
Duration
18 months (90 ECTS)
Start
SeptemberSeptember
Programme form
full-time
Faculty
Economics and Business