New FEBlog:
Sustainability is – with good reason - becoming a trend in management, says FEB professor Verhoef. “And that implies more than just environmental friendliness. We discovered for instance that a good score on social responsibility gives companies a stronger brand.
However, a lot of additional research needs to be done to determine whether and how real competitive advantages can be achieved. A great research challenge!”
► Read the whole blog of Peter Verhoef (in Dutch) on FEBlog
