FEBlog - On fake water tasting tests to induce the urge to pee: exciting experiments in consumer behavior research

The associations that many, if not most, people have when they think about scientific research are unlikely to include “exciting” and “creative”. If you are among them, please read the blogs by FEB's dr. Debra Trampe. She will make an effort to convince you otherwise. Her last of three blogs on consumer research experiments involves a fake water tasting test and researchers crawling under tables.....

► Read the whole FEBlog on eating behaviour research

► (2 December 2011) FEBlog on messy stores and the effect on the preferences of consumers 

► (12 December 2011) FEBlog on feeding test persons loads of water