FEB professors Verhoef and Bijmolt appointed by European Marketing Academy (EMAC)

The European Marketing Academy (EMAC) has appointed Peter Verhoef as vice president member, and Tammo Bijmolt as national representative of the Netherlands. As vice president member, Peter Verhoef has also become a member of the steering committee of EMAC.

The EMAC, established in 1975, is the most important scientific marketing organization in Europe. It organizes a yearly academic conference and publishes the International Journal of Research in Marketing.

www.emac-online.org