Wetenschappelijke publicaties van het Customer Insights Center

Onderzoekers van het Customer Insights Center van de Rijksuniversiteit Groningen publiceren regelmatig in de wetenschappelijke toptijdschriften.

Overzicht van onze belangrijkste recente wetenschappelijke publicaties

Achterkamp, M.C. & Vos, J.F.J. (2008). Investigating the use of the stakeholder notion in project management literature, a meta-analysis. International Journal of Project Management, 26(7), 749-757.
Alsem, K.J. & Kostelijk, E.J. (2008). Identity-based marketing: A new balanced marketing paradigm. European Journal of Marketing.
Alsem, K.J. (2008). Identiteitmarketing: Een nieuw gebalanceerd marketingparadigma. In Ontwikkelingen in het marktonderzoek, Jaarboek Marktonderzoek Associatie 2008 (pp. 117-128). Marktonderzoek Associatie.
Amblard, F. & Jager, W. (2008). Editorial. Advances in Complex Systems, 11(2).
Andrews, R.L., Currim, I.S., Leeflang, P.S.H. & Lom, J. (2008). Estimating the SCAN*PRO model store sales: HB, FM or just OLS? International Journal of Research in Marketing, 25(1), 22-23.
Andrews, R.L., Currim, I.S. & Leeflang, P.S.H. (2011). A comparison of sales response predictions from demand models applied to store-level vs. panel data. Journal of Business and Economic Statistics, 29(2), 319-326.
Backhaus, K., Doorn, J. van & Wilken, R. (2008). Drivers of individual, joint and perceived success in inter-group price negotiations. Journal of Business-to-Business Marketing.
Backhaus, K., Doorn, J. van & Wilken, R. (2008). The impact of team characteristics on the course and outcome of intergroup price negotiations. Journal of Business-to-Business Marketing, 15(4), 365-396.
Beune, K., Giebels, E., Adair, W.L., Fennis, B.M. & Oudenhoven-van der Zee, K.I. (2011). Strategic sequences of police interviews and the importance of order and cultural fit. Criminal Justice and Behavior, 38(9), 934-954.
Bijmolt, T.H.A., P.S.H. Leeflang, F. Block, M. Eissenbeiss, B.G.S. Hardie, A. Lemmens & P. Saffert (2010), Analytics for Customer Engagement, Journal of Service Research, 13(3), 341-356.
Bijmolt, T.H.A., H.J. van Heerde & F.G.M. Pieters (2005), Determinants of price elasticity: New empirical generalizations, Journal of Marketing Research, 42 (May), 141-156.
Bijmolt, T.H.A. , L.J. Paas & J. Vermunt (2004), Country and consumer segmentation: Multi-level latent class analysis of financial product ownership, International Journal of Research in Marketing, 21 (4), 323-340.
Bijmolt, T.H.A., Dorotic, M. & Verhoef, P.C. (2011). Loyalty programs: Generalizations on their adoption, effectiveness and design. Foundations and Trends in Marketing, 5(4), 197-258.
Bijmolt, T.H.A., S. Ding, J. Leenheer en M. van Willigen (2003). Gebruik en effectiviteit van klantenkaart in de detailhandel: Optimaliseer uw loyaliteitsprogramma, Tijdschrift voor Marketing, 37 (September), 26-28.
Bijmolt, T.H.A. & P. Plugge (2005). Het ontwikkelen en uitbouwen van klantrelaties: Loyaliteitsprogramma’s nog levensvatbaar?, Tijdschrift voor Marketing, 39 (Maart), 60-62.
Bolton R.N., K.N. Lemon & P.C. Verhoef (2004), The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research, Journal of the Academy of Marketing Science, 32 (3), 271-292
Bolton, R.N., K.N. Lemon & P.C. Verhoef (2008), Expanding Business-to-Business Customer Relationships: Modeling the Customer’s Upgrade Decision, Journal of Marketing, 72 (1), 46-64.
Bouma, J.T. (2009), Why participation works: the role of employee involvement in the implementation of the customer relationship management type of organizational change. Groningen, SOM dissertation books.
Bouma, J.T., M.S. Bugel, P.C. Verhoef, T. Alleman, T. Wiesel & T. Wesselius (2010), Dutch Customer Performance Index: het nieuwe meten van klantprestaties, Tijdschrift voor Marketing (April), 58-63.
Bugel, M.S. (2010). The application of psychological theories for an improved understanding of customer relationships. Groningen: dissertation books [PDF].
Bugel, M.S., Verhoef, P.C. & Buunk, A.P. (2011). Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence. Journal of Retailing and Consumer Services, 18(4), 247-258.
Bugel, M.S., Verhoef, P.C., Hoving-Wesselius, T., Wiesel, T., Bouma, J.T. & Alleman, T. (2011). Dutch customer performance index: IKEA levert beste klantprestatie. Tijdschrift voor Marketing, 2, 44-48.
Combe, I., Rudd, J.M., Leeflang, P.S.H. & Greenley, G.E. (2011). Antecedents to strategic flexibility: Management cognition, firm resources and strategic options. European Journal of Marketing. (forthcoming).
Deleersnijder, B., M.G. DeKimpe, J.B.E.M. Steenkamp, P.S.H. Leeflang (2009), The role of national culture in advertising's sensitivity to business cycles: an investigation across continents, Journal of Marketing Research, 46 (5), 523-626.
Delre, S.A., W. Jager, T.H.A. Bijmolt, M.A. Janssen (2007), Targeting and timing promotional activities: an agent-based model for the take-off of new products, Journal of Business Research, 60 (8), 826-835.
Delre, S.A., W. Jager., T.H.A. Bijmolt & M. Janssen. (2008). The effects of social influences and network topology on innovation diffusion dynamics, Journal of Product Innovation Management .
Delre, S.A., Broekhuizen, T.L.J. & Jager, W. (2008). The effect of social influence on market inequalities in the motion picture industry. Advances in Complex Systems, 11(2), 273-287.
Donkers B., P.H. Franses & P.C. Verhoef (2003), Using Selective Sampling for Binary Choice Models to Reduce Survey Costs, Journal of Marketing Research, 40 (4), 492-497.
Donkers, B., P.C. Verhoef & M. de Jong (2007), Modeling CLV: A Test of Competing Models in the Insurance Industry, Quantitative Marketing and Economics, 5 (2): 163-90.
Doorn, J. van (2011). Customer engagement: Essence, dimensionality and boundaries. Journal of Service Research, 14 (3), 280-282.
Doorn, J. van & Verhoef, P.C. (2011). Willingness to pay for organic products: Differences between virtue and vice foods. International Journal of Research in Marketing, 28, 167-180.
Doorn, J. van, P.C. Verhoef & T.H.A. Bijmolt (2007), 'The importance of non-linear relationships between attitude and behaviour in policy research', Journal of Consumer Policy, 30 (2): 75-90.
Doorn, J. van, P.C. Verhoef (2008). Der nichtlineare zusammenhang zwischen einstellungen under verhalten Verbraucher mit einem ausgeprägten umweltbewustsein verhalten sich auch umweltbewusst. Jahrbuch der Absatz- und Verbrauchsforschung, 54, 26-41.
Doorn, J. van, P.C. Verhoef (2008). Critical incidents and the impact of satisfaction on customer share, Journal of Marketing, 72 (4), 123-142.
Doorn, J. van (2008). Is there a halo effect in satisfaction formation in business-to-business services? Journal of Service Research, 11, 124-141.
Doorn, J. van (2008). Alleen maar business as usual? De invloed van negatieve kritische incidenten op klanttevredenheid en retentie in business markten. In Ontwikkelingen in het marktonderzoek, Jaarboek Marktonderzoek Associatie 2008 (pp. 209-225). Marktonderzoek Associatie.
Dorotic, M. (2011). The Influence of Marketing Instruments and Rewarding on Cardholders' Behavior in Coalition Loyalty Programs. Groningen: dissertation books. [PDF]
Dorotic, M., Fok, D., Verhoef, P.C. & Bijmolt, T.H.A. (2011). Do vendors benefit from promotions in multi-vendor loyalty programs. Marketing Letters, 22(4), 341-356 .
Dorotic, M., Bijmolt, T.H.A. & Verhoef, P.C. (2011). Loyalty programmes: Current knowledge and research directions. International Journal of Management Research, forthcoming.
Drechsler, W., Natter, M. & Leeflang, P.S.H. (2011). Improving marketing's contribution to new product development. The Journal of Product Innovation Management. forthcoming.
Eck, P.S. van, Leeflang, P.S.H. & Jager, J. de (2011). Opinion leaders’ role in innovation diffusion: A simulation study. The Journal of Product Innovation Management, 28, 187-203.
Everdingen, Y.M. van, Sloot, L.M., Nierop, J.E.M. van & Verhoef, P.C. (2011). Towards a further understanding of the antecedents of retailer new product adoption. Journal of Retaling, 87 (4), 579-597.
Fennis, B.M., Adriaanse, M.A., Stroebe, W & Pol, B. (2011). Bridging the intention-behavior gap: Inducing implementation intentions through persuasive appeals. Journal of Consumer Psychology, 21(3), 302-311.
Fennis, B.M. (2011). Can't get over me: Ego-depletion attenuates prosocial effects of perspective taking. European Journal of Social Psychology, 41(5), 551-680.
Fennis, B.M. & Stel, M. (2011). The pantomime of persuasion: Fit between nonverbal communication and influence strategies. Journal of Experimental Social Psychology, 47, 806-810.
Fennis, B.M., Das, E.H.H.J. & Fransen, M.L. (2011). Print advertising: Vivid content. Journal of Business Research, forthcoming.
Fennis, B.M., L. Janssen, K.D. Vohs (2009), Acts of benevolence: a limited resource account of compliance with charitable requests, Journal of Consumer Research, 35, 906-924.
Franses, P.H. & P.C. Verhoef(2007), Onderwijskwaliteit aan NL universiteiten, Economische Statistische Berichten, 92, 519, pp. 600-602.
Frambach, R. & Leeflang, P.S.H. (2009), Marketing aan de top, 10 problemen, 10 oorzaken, 10 oplossingen. Amsterdam: Pearson Education.
Frambach, R., Arts, J & Bijmolt, T.H.A. (2011). Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28, 134-144.
Fransen, M.L., Smeesters, D. & Fennis, B.M. (2011). Mortality salience and brand attitudes: The role of social presence. Advances in Consumer Research, 37, forthcoming.
Fransen, M.L., Fennis, B.M., Pruyn, A. & Vohs, K.D. (2011). When fit fosters favoring: The role of private self-focus. Journal of Experimental Social Psychology, 47(1), 202-207.
Gilbert, N., W. Jager , G. Deffuant (2007), ’ Adjali, Iqbal Complexities in markets: Introduction to the special issue’, Journal of Business Research , 60 (8): 813-815.
Heerde, H.J. van & T.H.A. Bijmolt (2005), Decomposing the promotional revenue bump for loyalty program members versus non-members, Journal of Marketing Research, 42 (November), 443-457.
Heerde, H.J. van, P.S.H. Leeflang & D.R. Wittink (2000), The Estimation of Pre and Postpromotion Dips with Store-Level Scanner Data, Journal of Marketing Research, 37 (3), 383-395.
Heerde, H.J. van, P. S. H. Leeflang & D.R. Wittink (2005), Decomposing the Sales-Promotion Bump with Store Data, Marketing Science, forthcoming.
Helmig, B., J. Huber, P.S.H. Leeflang (2007), 'Explaining behavioural intentions toward co-branded products', Journal of Marketing Management, 23 (3/4): 285-304.
Helmig, B., Huber, J.A. & Leeflang, P.S.H. (2008). Co-branding: The state-of-art. Schmalenbach Business Review, 60, 359-377.
Hoekstra, J.C., P.S.H. Leeflang & D. Wittink (1999) ‘The Customer Concept: The Basis for a New Marketing Paradigm’, Journal of Market Focused Management, 4 (1), 43-76.
Hoffmann, A.O.I., J.H. von Eije von & W. Jager (2008). ‘De beïnvloedbaarheid van beleggers’, Maandblad voor Accountancy en Bedrijfseconomie.
Hogan J., D.R. Lehman, M. Merino, R.K. Srivastava, J.S. Thomas, & P.C. Verhoef (2002), Linking Customer Assets to Financial Performance, Journal of Service Research, 77 (3), 359-78.
Horvath, C. & Wieringa, J.E. (2008). Pooling data for the analysis of dynamic marketing systems. Statistica Neerlandica, 62(2), 208-229.
Huet, S., Deffuant, G. & Jager, W. (2008). A rejection mechanism in 2D bounded confidence provides more conformity. Advances in Complex Systems, 11(4), 529-549.
Hunneman, A. (2011). Advances in Methods to Support Store Location and Design Decisions. Groningen: dissertation books. [PDF]
Jager, W. (2007), ‘ The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation ’, Journal of Business Research, 60 (8): 868-875.
Kiewiet, D.J. & Achterkamp, M.C. (2008). Images of new product success: A case study in search of local validity. European Journal of Innovation Management, 11(1), 87-102.
Konus, U., Verhoef, P.C. & Neslin, S.A. (2008). Multichannel shopper segments and their covariates. Journal of Retailing, 84(4), 398-413.
Konus, U. (2010). Essays on multichannel customer management. Groningen: SOM dissertation books [PDF].
Kornelis, M., DeKimpe, M. & Leeflang, P.S.H. (2008). Does competitive entry structurally change key marketing metrics?, International Journal of Research in Marketing, 25(3), 173-182.
Krawczyk, A. (2008). Dissertation: Linking the customer purchase process to website development and E-commerce performance. Rijksuniversiteit Groningen. Enschede: PPI Publishers.
Kremer, S.T.M., Bijmolt, T.H.A., Leeflang, P.S.H. & Wieringa, J.E. (2008). Generalizing the effectiveness of pharmaceutical promotional expenditures. International Journal of Research in Marketing, 25(4), 234-246.
Kumar, V., L. Aksoy, B. Donkers, R. Venkatesan, T. Wiesel & S. Tillmanns (2010), Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value, Journal of Service Research, 13, 297-312.
Langerak F.L & Verhoef, P.C.(2003), Further Thoughts on CRM: Strategically Embedding CRM in Organizations, Business Strategy Review, 14 (4), 73-80.
Leeflang, P.S.H. & Parreno Selva, J. (2011). Cross-category demand effects of price promotions. Journal of the Academy of Marketing Science, forthcoming.
Leeflang, P.S.H. (2011). Paving the way for "Distinguished Marketing. International Journal of Research in Marketing, 28(2), 75-88.
Leeflang, P.S.H. (2008). Modelingcompetitive responsiveness. In B. Wieringa (Ed.), Handbook of marketing decision models, 211-251.
Leeflang, P.S.H. (2008). Modeling competitive reaction effects. Schmalenbach Business Review, 60, 322-358.
Leeflang, P.S.H., T.H.A. Bijmolt, J.van Doorn, D.M. Hanssens, H.J. van Heerde, P.C. Verhoef and J.E. Wieringa (2009). Creating lift versus building the base: Current trends in marketing dynamics, International Journal of Research in Marketing, 26 (1), 13-20.
Leeflang, P.S.H., Parreño Selva, J., Dijk, A. van & Wittink, D.R. (2008). Decomposing the sales promotion bump accounting for cross-category effects. International Journal of Research in Marketing, 25(3), 201-214.
Leeflang, P.S.H. (2005), Heeft Marketing nog Toekomst, Holland Management Review, 99, 74-79.
Leeflang, P.S.H., M. Neef, A. Molendijk & P.C. Verhoef (2007), ‘De Rol van Marketing in Nederlandse Ondernemingen’, Holland Management Review, 25 (117), 59-67.
Leeflang, P.S.H. & Verhoef, P.C. (2008). Leeflang en Verhoef: Waar staat de marketingafdeling. Tijdschrift voor Marketing, mei, 48-50.
Leenheer, J., H.J. van Heerde, T.H.A. Bijmolt, A. Smidts (2007), 'Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members', International Journal of Research in Marketing, 24 (1), 31-47.
Leenheer, J. & Bijmolt, T.H.A. (2008). Which retailers adopt a loyalty program? An empirical survey. Journal of Retailing and Consumer Services, 15, 429-442.
Leliveld, M.C., I. van Beest, E. van Dijk and A.E. Tenbrunsel (2009). Understanding the influence of payoff valence in bargaining: A study on fairness accessibility, norms, and behavior, Journal of Experimental Social Psychology, 45, 505-514.
Liu, J., D. Smeesters (2010), Have you seen the news today: the effect of death-related media contexts on brand preferences, Journal of Marketing Research, 47 (2).
Liu, J., Vohs, K.D. & Smeesters, D. (2011). Money and mimicry: When being mimicked makes people threatened. Psychological Science, 22, 1150-1151.
Liu, J., Smeesters, D. & Vohs, K.D. (2012). Reminders of money elicit feelings of threat and reactance in response to social influence. Journal of Consumer Research 38, forthcoming.
Melnyk, V., S.M.J. van Osselaer, T.H.A. Bijmolt (2009). Are women more loyal customers then men: gender differences in loyalty to firms and individual service providers, Journal of Marketing, 73 (4), 82-96.
Muehlfeld, K., Doorn, J. van & Witteloostuijn, A. van (2011). The effects of personality composition and decision-making processes on change preferences of self-managing teams. Managerial and Decision Economics, 333-353.
Nelissen, R.M.A., Leliveld, M.C., Dijk, E van & Zeelenberg, M. (2011). Fear and guilt in proposers: Using emotions to explain offers in ultimatum bargaining (pages 78–85) . European Journal of Social Psychology, 41, 78-85.
Neslin, S.A., R. Leghorn, V. Shankar, M.L. Teerling, J.S. Thomas & P.C. Verhoef (2006) Challengers and Opportunities in Multichannel Customer Management, Journal of Services Research, 9 (2), 95-112.
Nierop, E. van, Leeflang, P.S.H., Teerling, M.L. & Huizingh, K.R.E. (2011). The impact of the introduction and use of an informational website on offline customer buying behavior. International Journal of Research in Marketing, 28(2), 155-165.
Nierop, E. van, D. Fok, P.H. Franses (2009). Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements. Marketing Science, 27(6), 1065-1082.
Nierop, E. van, B.J. Bronnenberg, R. Paap, M. Wedel, P.H. Franses (2009). Retrieving unobserved consideration sets from household panel data, Journal of Marketing Research, 47 (1), 63-74.
Nierop, E., P.C. Verhoef & P.H. Franses, Studie Evaluaties en Marktaandelen van Nederlandse Universiteiten, Economische Statistische Berichten, 93 (4532), 216-218.
Osinga, E.C. (2011). Pharmaceutical marketing, it's effects on drug sales and beyond. Groningen: dissertation books. [PDF]
Osinga, E.C., P.S.H. Leeflang & J.E. Wieringa (2010). Early marketing matters: a time-varying parameter approach to persistence modeling, Journal of Marketing Research, 47 (1), 173-185.
Osinga, E.C., Leeflang, P.S.H., Srinivasan, S. & Wieringa, J.E. (2011). Why do firms invest in consumer advertising with limited sales response? A shareholder perspective. Journal of Marketing, 75, 109-124.
Paas, L.J., J.K. Vermunt, T.H.A. Bijmolt ( 2007), Discrete time, discrete state latent Markov modelling for assessing and predicting household acquisitions of financial products, Journal of the Royal Statistical Society: Series A (Statistics in Society) , 170 (4): 955-974.
Paas, L.J., T.H.A. Bijmolt, J.K. Vermunt (2007), Acquisition patterns of financial products: a longitudinal investigation, Journal of Economic Psychology, 28 (2): 229-241.
Pauwels, K., Leeflang, P.S.H., Teerling, M.L. & Huizingh, K.R.E. (2011). Does online information drive offline revenues? Only for specific products and consumer segments! Journal of Retailing, 87(1), 1-17.
Polo, Y., Sesé, J. & Verhoef, P.C. (2011). The effect of pricing and advertising on customer retention in a liberalizing market. Journal of Interactive Marketing, 25(4), 201-214.
Prins, R., P.C. Verhoef (2007), Marketing communication drivers of adoption timing of a new e-service aming existing customers, Journal of Marketing, 71 (2): 169-183.
Prins, R., P.C. Verhoef, P.H. Franses (2009). The impact of adoption timing on new service usage and early disadoption, International Journal of Research in Marketing, 26 (4), 304-313.
Rooderkerk, R.P., Heerde, H.J. van & Bijmolt, T.H.A. (2011). Incorporating context effects into a choice model. Journal of Marketing Research, 48(4), 767-780.
Sloot, L.M. & Verhoef, P.C. (2008). The impact of brand delisting on store switching and brand switching intentions. Journal of Retailing, 84(3), 281-296.
Sloot, L.M. & Verhoef, P.C. (2011). Reducing assortments without losing business: Key lessons for retailers and manufacturers. Marketing Intelligence Review, 3(2), 26-33.
Smeesters, D. & Liu, J. (2011). The effect of color (red versus blue) on assimilation versus contrast in prime-to-behavior effects. Journal of Experimental Social Psychology, 47, 653-656.
Stel, M., Rispens, S., Leliveld, M.C. & Lokhorst, A. (2011). The consequences of mimicry for prosocials and proselfs: Effects of social value orientation on the mimicry-liking link. European Journal of Social Psychology, 41(3), 269-274.
Stakhovych, S. (2010). Advances in spatial dependence modeling of consumer attitudes with Bayesian factor models. Groningen: SOM dissertation books [PDF].
Torres, A. & Bijmolt, T.H.A. (2008). Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations. European Journal of Operational Research.
Trampe, D. & Häfner, M. (2008). Echte schoonheid of marketing schoonheid? het expliciete en impliciete effect van slanke en volslanke modellen op productevaluaties. In B. Beersma, R. Custers, F. van Harreveld, W. van Rijswijk & J. Karremans (Eds.), Jaarboek sociale psychologie. Groningen: ASPO Pers.
Tuk, M.A., Verlegh, P.W., Smidts, A. & Wigboldus, D. (2008). Interpersonal relationships moderate the effect of faces on person judgments. European Journal of Social Psychology.
Turkensteen, M., Sierksma, G. & Wieringa, J.E. (2011). Balancing the fit and logistics costs of market segmentations. European Journal of Operational Research, 213(1), 340-348.
Valck, K. de, F. Langerak, F., P.C. Verhoef , & P.W.J. Verlegh (2007), ’ Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency’ , British Journal of Management , 18 (3)2: 41-256.
Verhoef, P.C., Leeflang, P.S.H., Reiner, J., Natter, M., Grinstein, A., Baker, B., Gustafson, A. & Saunders, J. (2011). A cross-national investigation into the marketing department's influence within the firm: Towards initial empirical generalizations. Journal of International Marketing.
Verhoef, P.C. & Leeflang, P.S.H. (2011). Accountability as a main ingredient of getting marketing back in the boardroom. Marketing Review St. Gallen, 28(3), 26-31.
Verhoef, P.C., Pauwels, K. & Tuk, M.A. (2011). Assessing consequences of component sharing across brands in the vertical product line in the automotive market. The Journal of Product Innovation Management., forthcoming.
Verhoef, P.C., Bügel, M.S., Hoving-Wesselius, T. & Wiesel, T. (2011). Klantprestaties bij Nederlandsche Banken in 2011. Economische Statistische Berichten, 96(4614/15), 455-457.
Verhoef, P.C. (2003), Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development, Journal of Marketing, 67 (4), 30-45.
Verhoef P.C., Franses P.H. & Hoekstra J.C. (2002), The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased: Does Age of the Relationship Matter?, Journal of the Academy of Marketing Science, 30 (Summer), 202-216.
Verhoef, P.C. & Hoekstra, J.C. (2008). Direct-to-consumer advertising. In Donsbach (Ed.), The international encyclopedia of communication, Volume IV (pp. 1323-1325). Oxford UK Malden MA: Wiley-Blackwell.
Verhoef, P.C., Koenders, C.Ph. & Knaack, M. (2008). Campaign trail. Journal of Marketing Management, 17(2), 38-43.
Verhoef, P.C., Koenders, C.H. & Knaack, M. (2008). Towards successful interactive campaign management. Journal of Marketing Management, 17(2), 38-43.
Verhoef, P.C., F. Langerak & B. Donkers (2007), Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Tier, Journal of Retailing, 83 (1), 97-113.
Verhoef, P.C. & P.S.H. Leeflang, (2009). Understanding the marketing department’s influence within the firm, Journal of Marketing, 73 (2), 14-37.
Verhoef, P.C., K.N. Lemon, A. Parasuraman, A. Roggeveen, M. Tsiros and L.A. Schlesinger, (2009). Customer experience creation: Determinants, dynamics and management strategies, Journal of Retailing, 85 (1), 31-41.
Verhoef, P.C., S.A. Neslin & B. Vroomen (2007), Multichannel Customer Management: Understanding the Research Shopper Phenomenon, International Journal of Research in Marketing, 24 (2), 129-148.
Verhoef, P.C., P.N. Spring, J.C. Hoekstra & P.S.H. Leeflang (2002), ‘The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands’, Decision Support Systems, 34, 71-481.
Verhoef, P.C., T. Wesselius, M.S. Bügel & T. Wiesel (2010), Klantprestaties van Nederlandse Banken, Economische Statische Berichten, 95(4584) (April), 262-265.
Verhoef, P.C. (2006), Strategisch Klantwaardemanagement: Aanjager van Resultaatgedreven Marketing, Holland Management Review, 23 (110), 19-26.
Verhoef, P.C., E. DeWilde, & A. Doffer (2005), De Verdwenen Klant: Uitdagingen voor Bedrijven in een ‘multi-channel’-landschap, Holland Management Review, november-december, 38-46.
Verhoef P.C., B. Donkers & C. De Vos van Steenwijk (2002), Telecombedrijven moeten werken aan klantwaarde, Marketing Tribune, 42 (29 oktober), 10-11.
Rust, R.T. & P.C. Verhoef (2005), Optimizing the Marketing Interventions Mix in Intermediate-Term CRM. Marketing Science , 24 (3), 477-489.
Wieringa, J.E., P.C. Verhoef (2007), ‘Understanding Customer Switching Behavior in a Liberalizing Service Market: An Exploratory Study’, Journal of Service Research, 10, 174-186.
Wiesel, T., B. Skiera & J. Villanueva (2008), My Customers are better than Yours! On Reporting Customer Equity. GfK MIR, 72, 1-14.
Wiesel, T., Skiera, B. & Villanueva, J. (2011). Customer lifetime value and customer equity models using company-reported summary data. Journal of Interactive Marketing, 25(1), 20-22.
Wiesel, T., Pauwels, K. & Arts, J. (2011). Marketing's profit impact: Quantifying online and offline funnel progression. Marketing Science.
Wu, Y., Leliveld, M.C. & Zhou, X. (2011). Social distance modulates recipient's fairness consideration in the dictator game: An ERP study. Biological Psychology, 88(2-3), 253-262.
Wuyts, S., P.C. Verhoef, R. Prins (2009). The selection of B2B service providers. International Journal of Research in Marketing, 26 (1), 41-51.

Top Journals Awards

2007: Best paper award, International Journal of Research in Marketing
2009: Steenkamp Award for paper with most long-term impact, International Journal of Research in Marketing
2010: Harold M. Maynard Award for best paper published in Journal of Marketing